Published: 2023-12-28

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Research Articles

Strategies for the Development of Local Food Festivals in The Metropolitan Area

Karun Worrawitwan, Patthareeya Lakpetch

1-28

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Performance Management for Survival of Small and Medium Enterprises in Samutsakhon Province

Janjirapon Panyindee

29-47

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The Development of Customer Royalty in the Thai Spa and Health Massage Service Industry

Kittipat Preedatham, Sakchai Setarnawat, Vuttichat Soonthonsmai, Atichat Rotjanakorn

48-67

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Standard Components for Health Tourism Management Readiness of Homestay Business Establishments in Thailand

Anupong Infahsaeng , Indhira Meintarakerd

68-87

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Influence of Hotel Sustainable Hospitality Supply Chain Management on Tourists’ Behaviors

Jetsadarat Kloumsri, Tipparat Laohavichien

88-108

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InstitutionalOwnership and Firm Performance – Role of Managerial Efficiency: Evidence from Thai Stock Exchange

Penprapak Manapreechadeelert, Kusuma Dampitakse, Sungworn Ngudgratoke

109-127

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Model of Marketing for Cause Related Marketing, Value Creation and Consumer Decision on Natural Cosmetic Products

boosayamas chuenyen, Prin Laksitamas

128-149

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Academic Articles

The Lessons: The Role of Human Resource Development in the Situation of the Covid-19

Paitoon Boonsri, Krittapol Kirin, Paratchanun Charoenarpornwattana, Jindapa Leeniwa

150-166

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