Published: 2024-12-25

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Research Articles

Marketing Competitive Strategy Management of Kra-jood Case study Supanimit Cha-uat Women's Agricultural Cooperative

Wanlapa Phattana, Navarat Pewnuan, Boonrad Boonradsamee, Mathus Theppaithoon

1-17

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Development of Commercial Potential and Marketing Strategies of Horathep Community Enterprises Processed Fragrant Taro, Horathep Sub-district, Ban Mo District, Saraburi Province: through participatory action research

Panitsupa Thampramuan, Kasak Tekhanmag

18-36

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Analysis of the economic value and market opportunities of cannabis-infused products: case studies of the licensed areas in the central region of Thailand

Nartraphee Tancho, Santikorn Pamornpathomkul

37-55

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A Study of Factors Influencing Thai Tourists' Decisions to Visit Tai-Yuan Community in Sao Hai District, Saraburi Province

Natthineeporn Pingkaew, Pimnapat Bhumkittipich

56-70

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The Possibility of Thai Medical Tourism at Lower Northern Thailand

Bhagaporn Wattanadumrong, Nuatip Sumkaew, Kanokkarn Snae Namahoot, Chakkrit Snae Namahoot, Orawan Sirisawat Apichayakul

71-85

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The Guideline for the Development of Elderly Workers Management Model of the Retail Business Group

Thitima Pulpetch, Duangporn Puttawong

86-107

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Factors Influencing Intention to Purchase Intimate Hygiene Products of Female Consumers through Online Mobile Applications in Bangkok

Nontnawat Wattananon, Supasan Preedawiphat, Davids Makararpong3

108-129

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Investigation of the influence of in-game banner advertising value on the purchase intention for in-game virtual goods in Thailand

Sucheera Sinsap, Supagrit Pitiphat, Warapon Dansiri

130-153

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