The Factor of Decision Making to Sportswear by Customers in Saraburi Province

Abstract

This research aims to (1) study demographic factors (2) to study the relationship between marketing mix and consumers' decision to purchase sports clothing in sports clothing stores in Saraburi province. The sample used in this study was Consumers who bought or purchased sportswear from the sportswear shop in Saraburi province were 100 people using the questionnaire. The statistics used in the research were frequency, percentage, mean, standard deviation, t-test, one-way ANOVA ( One-way ANOVA. By testing the F-test and regression analysis. The research found that (1) The consumers focus on the marketing mix factors that affect the decision to buy sports shirts in Saraburi province. When considering each aspect, it was found that consumers focus on the marketing mix factors that affect the decision to buy sports shirts in Saraburi. At the high level, the four aspects are as follows. And the promotion of marketing, respectively. (2) Consumers' opinions about the decision to buy sports shirts of consumers in Saraburi province were at a high level. When considering each aspect, it was found that consumers had opinions about the decision to buy sports shirts of consumers in Saraburi. The four levels are as follows: The decision to spend on the purchase. Decision to buy channels) brand buying And basic purchase, respectively. (3) consumers with sex And the average monthly income has a different effect on the decision to buy sports clothes in sports clothing stores in Saraburi differently, while age, education level, marital status and occupation have different effects on the decision to buy sports clothes. Consumers in sports clothes shops in Saraburi not different. (4) Price factor. Marketing Promotion Factor Have a positive relationship With the decision to buy sports shirts of consumers in Saraburi. Statistically significant at the 0.05 level.