Innovative form of Creative Service, Community Tourism by Connecting Local Identity of the Provincial Group, Nakara Thani

Abstract

The objectives of this paper are 1) to study the distinctive ecological and cultural identity of the provincial group, "Nakara Thani," 2) to study the needs, Expectations, and travel experiences of tourists in“Nakara Thani” provincial group and nearby contexts 3) To develop an alternative tourism model by linking the local identity of the “Nakara Thani” provincial group. Qualitative research uses the concept of creative service innovation. New normal standard community tourism green tourism The main research area is tourism and sports in Udon Thani Province. Tourism Authority of Thailand Udon Thani Provincial Office local community representative and entrepreneurs Udon Thani Province Tourism Business Association Nong Khai Bueng Kan Tourists In the Nakara Thani group, the sample consisted of 12 people and 400 tourists. An in-depth interview was used.

The result showed that using the knowledge gained from research and innovation to create a change in the environment within the research provinces for better and sustainable creativity and increase the quality of life of the provincial people in the research area to be better and leads to sustainability as well as pushing for policies that have broad impacts, creating a new community model that serves as a model for communities and provinces in nearby context-knowledges into innovation from local wisdom To be a creative community and share responsibility.