Published: 2022-12-28

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Research Articles

The Development of an Innovativeness Model of Startups in Thailand

Prasarn Nuntasen

1-17

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The Relationship among Total Quality Management, Innovation, Competitive Advantage and Organizational Sustainability of Manufacturing Companies in Thailand

Chanon Chonwattana, Tipparat Laohavichien

18-41

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Guidelines for Developing Airside and Landside Airport Facility Management at U-Tapao International Airport

Navaporm Areemitr, Patthareeya Lakpetch

42-65

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User Acceptance Model on e-Tax Invoice and e-Receipt System in Thailand

Saknarin Inphirom, Sombat Thamrongsinthaworn, Sarunya Sanglimsuwan, Sanon Anantanand

66-94

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Structural Equation Modelling of Content Digital Marketing on Marketing Success of Retail Business and Service in Thailand

In Inounchot, Cattaleeya Charpavang

95-110

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IPO Underpricing and One-Year Post IPO Performance Analysis: Evidence from the Stock Exchange of Thailand (SET) and the Market for Alternative Investment (MAI)

Chavalit Kitkanasiri

111-139

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The Effect of Financial Risk and Enterprise Internal Management on Enterprise Performance of Automotive and Automotive Part Industry in Thailand

Piya Thirapanmethee, Tiyadah Pichayasupakoon, Nilubon Bootchai

140-158

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Academic Articles

Create Brand Advocacy in The Next Normal Using Marketing 5.0 for Thai Private Hospitals

Narong Siriwathanawiroth, Samita Klinpong, Krisada Chienwattanasook

159-178

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