Published: 2022-06-28

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Research Articles

Sustainable development of the MICE industry in the area according to the Trade Strategic Plan Lower Central Province Group 1 Under the supply chain management process based on Big Data

Chanattee Poompruk, Phat Pisitkasem, Krisada Chienwattanasook

1-19

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Study on the Application of Tourism Research Findings in the Tourism Industry Through the Tourism Network in the Andaman Tourism Cluster

Watsida Boonyarnmethaporn

20-42

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Causal Relationship of Personality, Human Resource Management, and Workplace Adaptive Ability Affecting Intention to Stay of Employees of Electrical Equipment Manufacturer and Distributor in Bangkok.

Pongpan Srimuang, ๋ีJureewan Janpla

43-66

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Factors affecting on consumer brand engagement and brand loyalty in virtual brand communities on social media of consumers using pickup trucks in Bangkok and its vicinity

Decha Phalalert, Tatree Jantarakolica, Korbkul Jantarakolica, Pard Teekasap, Supawat Sukhaparamate, Kessara Kanchanapoom

67-87

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The Marketing Mix Factors of Vitamin Water Affecting the Drinking Behavior Among Teenagers in Hatyai Municipality, Songkhla Province

laphassawat subphonkulanan

88-108

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Exploring the Service Quality Factors of Spa Business in Pattaya, Thailand

chitlada pinthong, Arinya Pongwat

109-131

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Investigating factors influencing the intention of social media adoption by a perspective of SMEs during COVID-19 pandemic

Kritcha ํYawised, Darlin Apasrawirote

132-154

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The Development of a Training Process Model For Four-Star Hotels in Pattaya City

Paratchanun Charoenarpornwattana

155-177

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