Journal of Liberal Arts and Service Industry

Articles

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  บทบรรณาธิการ

  กองบรรณาธิการ วารสารศิลปศาสตร์และอุตสาหกรรมบริการ

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  Strategic Scenario Analysis of Artificial Intelligence Application in the Thai Telecommunications Industry (2025-2033) Through the Resource-Based View and Dynamic Capabilities Frameworks

  ชยวีร์ อังศุสิงห์

  1-21

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  Integrating AI into Strategic Human Resource Management for Sustainability in the Thai Context

  Aunchistha Poo-Udom

  22-36

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  Drivers and Success of Artificial Intelligence Integration for Organizational Sustainability in Thai Businesses: An Application of the Technology-Organization-Environment Framework in the Green Economy Era

  ดนุพล แสงนาค

  37-58

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  Strategic Management of MICE Events for Sustainability: Transcending the Cost Paradox toward Social License to Operate

  Panchamaphorn Tamnanwan

  59-75

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  Transforming Cultural Capital into Soft Power: A Marketing Strategy for Promoting Food Tourism in Yaowarat

  SUWIMOL CHANTHOTHAI

  76-93

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