Published: 2025-06-28

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Research Articles

A Development of Augmented Reality (AR) Web Application enhancing Historical and Cultural Tourism

Kanokarn Snae Namahoot, Ketwadee Buddhabhumbhitak, Chakkrit Snae Namahoot

1-23

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Potential development of health establishments according to SHA standards in Bang Rak area Bangkok

Anirut Jaroensuk, Monsirada Thongkerd

24-40

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Analysis of Facial Cosmetic Surgery Behavior and Motivation of Generation Z Consumers in Khon Kaen Province

Jinnapas Dominic, Piyaporn Top-la, Masya Prommasit

41-68

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The Mediating Role of Learning Organization in the Relationship between Human Capital and Organizational Performance: Evidence from Public Companies in Thailand

Phachara Jaiaree, Santidhorn Pooripakdee, Kaedsiri Jaroenwisan

69-90

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Comparative Analysis of the Touchpoint Model in the Purchase Decision Journey for Generation Y Consumers of Plants: Online vs. Offline Channels in Eastern Thailand

korrakot Chomduang, Petcharut Viriyasuebphong, Piyaporn Thamachart, Chalaporn Yoon

91-115

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The Influence of Service Innovation, Product Quality, and Omni Channel Marketing on Loyalty through the Role of Brand Trust and Satisfaction

laphassawat subphonkulanan

116-133

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Green Supply Chain Management and Managing the Green Enterprise Affecting Performances in Auto-Parts Manufacturers in Thailand

Phanrajit Havarangsi, Chanakiat Samarnbutra, sanhakot vithayaporn

134-158

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Macroeconomic Factors Influencing the Standard of Living in Lao PDR

Bunthong Phat , Sirikwan Jaroenwiriyakul

159-175

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