Organization development activities model of drug stores in Pattaya City

Abstract

The objectives of this study were: (1) To study the opinion about the organization development activity of the drug stores in Pattaya City; and (2) To propose the model of the organization development activity of the drug stores in Pattaya City. The research design followed by mixed-methods research approach. This research was the second phase in which the researcher uses the result from the qualitative research in the first phase. Data collection with 300 employees of the drug store in Pattaya and collecting data by interview with 7 participants as the owners who have had drug store business for more than 10 years. It was found that the level of opinions of organizational development activities in drug stores in an overall was at a high level with a total mean of 3.97 when considering each aspect, the first order was the implementation of the organizational development activity strategy. The average was at a high level (µ = 4.09). The second was organizational development activity evaluation. The average was at a high level (µ = 4.06). The third was the external organization analysis. The average was at a high level (µ = 3.65) and the fourth was the organization development activity strategy. The average was at a high level (µ = 3.57), and the fifth was the analysis of the internal organization analysis. The mean is moderate (µ =3.00). Also the focus group presents the organization development activity model including: 1) Internal organization analysis, 2) External organization analysis, 3) Organization development activity strategy, 4) Implementing organization development activity intervention, and 5) Organizational development activity evaluation.