Vol. 13 No. 1 (2021): January-June 2021

Special Articles

Digital Business Model and Digital Ecosystem

Lanthom Jonjoubsong, Nathaporn Thammabunwarit

1-7
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Research Articles

A Causal Model of Corporate Social Responsibility Affecting Customer-based Brand Equity (A Case Study of Automobile Manufacturers in Thailand)

Wut Sookcharoen

8-18
- PDF
Efficiency of Household Financial Management in Phayao Province

Guntpishcha Gongkhonkwa

19-37
- PDF
Factors influencing Key Audit Matters Disclosure in Audit Reports of Companies Listed on Market Alternative for Investment (MAI)

Jittima Wichianrak, Jirawan Rattanamanee, Charinrat Churat, Techin laosakun, Thammachat Tripipat, Panya Sumritpradit, Pitchaya Sakulpradit, Muttanachai Suttipun , On-anong Sattayarak

38-57
- PDF
Service Quality Assessment to Customer Satisfaction in Container Terminal

chompoonut amchang, Jirapinya Yekit , Juthathip Suraraksa

58-74
- PDF
A Comparative Study of The Transmission in The Green Business Strategy between Starbuck Coffee Shop and Café Amazon

Yanisa Phuanpoh , Phitak Siriwong

75-90
- PDF
Agricultural Total Factor Productivity: Analysis of Chanthaburi Province to Serve Eastern Fruit Corridor

Thongchai Sribenjachot, Sureeporn Phanichatra, Anchalee Uthaikaifha

91-110
- PDF
Exhibition Management Measurements after COVID-19 Pandemic that Effect Visitors’ Level of Confidence to Revisit Exhibitions

Suhbpong Smithtun , Santidhorn Puripakdee

111-129
- PDF
The Large Agricultural Land Plot Program and The Context of Snakeskin Gourami (Trichogaster Pectorolls) Farmers in Samut Prakan Province

Banjertsak Sanhapuckdee, Kantigamaht Rattanaparinyanukool, Chutira Rabob, Pisanu Vanakul , Mongkhol Yupat

130-149
- PDF
Work Efficiency of Apprentice Students in Cooperative Education, Faculty of Chinese Language and Culture, HCU

saiphon wunnasinthop

150-168
- PDF
Factors Affecting The decision in Choosing Freight Forwarder Services in Eastern Seaboard Industrial Estate, Rayong

Supawadee Khumrat, Nantamai Thananithipak, Maturapoj Sripontong, Siriwut Rungruang , Aporn Densiriaksorn

169-188
- PDF
The Development of The Distribution Channels for Samutprakarn Pla Salid (Snakeskin Guarami) Products Toward Chinese Group Individual Travelers Market

Sumet Lurdjariyaporn , Pattita Lurdjariyaporn, Sakchai Aroonratsameruang , Suchart Watakanont , Utterpol Thumpaiboon

189-208
- PDF
EffectofEconomic Value Added, Market Value Added, and Free Cash FlowonSustainable Growth Rate

Teerachai Arunruangsirilert, Totsaporn Lertpichateand , Phubase Maho

209-224
- PDF
Development of Tourism Resources in Lower-Central Region 1 and 2 for Thai Elderly Group

Thitima Pulpetch , Rachanon Taweephol

225-244
- PDF
Factors Impact on Financial Planning Behavior of Upper Secondary School Students in Bangkok

Tananop Limsuwanroj , Pachitjanut Siripanich

245-259
- PDF

Academic Articles

Theoretical Reviews and Propositions for Explaining Resilient Organizations

Chayanoot Pungcharoenpong, Sombat Kusumavalee

260-273
- PDF
Trends Affecting Accounting and Accounting Professions

Suthira Thipwiwatpotjana , Nunta Bootnoi

274-288
- PDF
Transformational leadership and Constructive Organizational Culture Towards Talent Managing Capabilities In Organization. Transformational leadership and Constructive Organizational Culture Towards Talent Managing Capabilities In Organization

Marissa Intharakoed, Taninrat Rattanapongpinyo , Jantana Sansook Sansook

289-303
- PDF
Basic Equipment for Snorkeling and Scuba Diving in Marine Tourism : Similarities and Differences

Udchari Arjarasirikoon

304-318
- PDF

Book Review

Research in Information System

Lanthom Jonjoubsong

319
- PDF

Full Issue

Special Articles

Digital Business Model and Digital Ecosystem

Research Articles

A Causal Model of Corporate Social Responsibility Affecting Customer-based Brand Equity (A Case Study of Automobile Manufacturers in Thailand)

Efficiency of Household Financial Management in Phayao Province

Factors influencing Key Audit Matters Disclosure in Audit Reports of Companies Listed on Market Alternative for Investment (MAI)

Service Quality Assessment to Customer Satisfaction in Container Terminal

A Comparative Study of The Transmission in The Green Business Strategy between Starbuck Coffee Shop and Café Amazon

Agricultural Total Factor Productivity: Analysis of Chanthaburi Province to Serve Eastern Fruit Corridor

Exhibition Management Measurements after COVID-19 Pandemic that Effect Visitors’ Level of Confidence to Revisit Exhibitions

The Large Agricultural Land Plot Program and The Context of Snakeskin Gourami (Trichogaster Pectorolls) Farmers in Samut Prakan Province

Work Efficiency of Apprentice Students in Cooperative Education, Faculty of Chinese Language and Culture, HCU

Factors Affecting The decision in Choosing Freight Forwarder Services in Eastern Seaboard Industrial Estate, Rayong

The Development of The Distribution Channels for Samutprakarn Pla Salid (Snakeskin Guarami) Products Toward Chinese Group Individual Travelers Market

EffectofEconomic Value Added, Market Value Added, and Free Cash FlowonSustainable Growth Rate

Development of Tourism Resources in Lower-Central Region 1 and 2 for Thai Elderly Group

Factors Impact on Financial Planning Behavior of Upper Secondary School Students in Bangkok

Academic Articles

Theoretical Reviews and Propositions for Explaining Resilient Organizations

Trends Affecting Accounting and Accounting Professions

Transformational leadership and Constructive Organizational Culture Towards Talent Managing Capabilities In Organization. Transformational leadership and Constructive Organizational Culture Towards Talent Managing Capabilities In Organization

Basic Equipment for Snorkeling and Scuba Diving in Marine Tourism : Similarities and Differences

Book Review

Research in Information System

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