Vol. 16 No. 2 (2024): July - December | Business Administration and Management Journal Review

Special Articles

การจัดการซัพพลายเชนสีเขียว

สิทธิโชค สินรัตน์

1-5
- pdf

Research Articles

The Analysis of the Asymmetric Information and Impact on Returns of Sustainable Stocks and Non-Sustainable Stocks: A Case Study of THSI in the Stock Exchange of Thailand

Pongsutti Phuensane, Thanapon Juicharoen, Nantaphong Boonpong

6-24
- pdf
Creating Experiencescape for Unique Memories: The Cases of The Dusit International and The Centara Chain Hotels in Thailand

Daorung Fakthong, Paramet Damchoo, Santidhorn Pooripakdee

25-44
- pdf
The Moderating Effect of Job Satisfaction on the Relationship between Innovative Leadership, Perceived Organizational Support, and Employees’ Innovative Work Behavior

Onnalin Liwrungroj, Wichai Utsahajit

45-64
- pdf
High Performance Work Systems To Increase Organizational Sustainability: Evidence From the Non-Life Insurance Industry In Thailand

Daunchay Arthan, Jiraporn Rahothan

65-81
- pdf
The Study of the Coronavirus Disease (COVID-19) Impacts on Quality of Service for Hotel Business in Phayao Province

Phatpitta Sreesoompong

82-101
- pdf
The Development of Products in the Group of Bathing and Hair Care Products by Increasing the Extract of Fragrant Rice and Marketing Communication to Increase the Value of Products of the Group of Community Enterprises, Large-Scale Rice Farming, Nong Ai Taen, Songkhla Province

Noppadon Chooset, Kulthira Saesow, ดวงฤดี อุทัยหอม, Likit Lateh

102-121
- pdf
Construction of International Chinese Teaching Practice Management System in the Epidemic Era – A Case Study of Undergraduate Program in Hengshui University

Zhang Xiao Ying, Li Xingguang

122-134
- pdf
Liquidity and Profitability: An Investigation of Firm Value and Financial Performance of Thai Listed Firms During COVID-19 Pandemic

VISIT PHUNNARUNGSI

135-153
- pdf
Performance, Localization and Nationalization: The Practical Path of Chinese Original Musical

Feng Pu , Zhenggang Chen

154-170
- pdf
The Influence of Leader–Member Exchange (LMX) on Employee Performance among Generation X and Y: A Case Study of an International Logistic Company in Thailand

Natchanok Kaewsuriyaporn , Kritkorn Nawakitphaitoon

171-188
- pdf
Can Labor Mobility Reduce Labor Costs-Based on the Empirical Research of Chinese Listed Companies

Cao Xuanze

189-203
- pdf
The Relationship and Explained Variation of Digital transformation toward the Efficiency of Organization in Chiang Rai Province

Kasidit Chaiphawang

204-233
- pdf
Factors Affecting Repurchase Decisions of Customers at S&P Bakery in Pathum Thani Province

Krisada Chienwattanasook, Pattanan Puhiran, Patriya Wongsrinak, Phatre Friestad

224-237
- pdf
Empowerment and Engagement of Online Users on Health Content Provided by a Private Hospital's Social Media in Thailand: A Critical Incident Technique

Nitima Aungatichart, Suppasit Sornsri

238-255
- pdf
Influences of Instagram Beauty Influencers on Consumer’s Attitude and Behaviour

Apichaya Sritavarit, Napawan Tantivejakul

256-275
- pdf
The New Pension Scheme in China and its Effect on the Quality of Life of Government and Enterprise Employees in Nanning City

JIANWEN LI, Jaturong Boonyarattanasoontorn

276-294
- pdf
Digital Business Development Guidelines for Community Enterprises: A Case Study of Food Processing Community Enterprises in Samutprakan Province

Lanthom Jonjoubsong, Marssa Intrarakerd , Nathaporn Thammabunwarit

295-313
- pdf
The Influence of Green Logistics towards the Business Performance under Circular Economy Principles: The Case of the Packaged Food Industry in Thailand

Patchara Phochanikorn, Napat Srinual, Chutira Rabob, Morakhot Kamphaengphet

314-333
- pdf

Academic Articles

BCG Economy Model and Community Development towards Sustainability BCG Economy Model and Community Development towards Sustainability

rungrudee rattanawilai

334-347
- pdf
Market Opportunities and Development Strategies for Thai Insect-Based Food Products in the Japanese Market

Mattie Sri, Supawadee Khumrat Supawadee Khumrat

348-362
- pdf
Cross Border E-commerce: A New Opportunity for Thai Small and Medium Enterprises (SMEs) Enters the Chinese Market. A Case Study: Thai Processed Fruits on the Chinese Cross Border E-commerce Platforms

SUPAWADEE KHUMRAT, Maturapoj Sripontong

363-378
- pdf

Book Review

8 นวัตกรรมตอบโจทย์ธุรกิจ

รุ่งฤดี รัตนวิไล

379-380
- pdf

Vol. 16 No. 2 (2024): July - December

Full Issue

Special Articles

การจัดการซัพพลายเชนสีเขียว

Research Articles

The Analysis of the Asymmetric Information and Impact on Returns of Sustainable Stocks and Non-Sustainable Stocks: A Case Study of THSI in the Stock Exchange of Thailand

Creating Experiencescape for Unique Memories: The Cases of The Dusit International and The Centara Chain Hotels in Thailand

The Moderating Effect of Job Satisfaction on the Relationship between Innovative Leadership, Perceived Organizational Support, and Employees’ Innovative Work Behavior

High Performance Work Systems To Increase Organizational Sustainability: Evidence From the Non-Life Insurance Industry In Thailand

The Study of the Coronavirus Disease (COVID-19) Impacts on Quality of Service for Hotel Business in Phayao Province

The Development of Products in the Group of Bathing and Hair Care Products by Increasing the Extract of Fragrant Rice and Marketing Communication to Increase the Value of Products of the Group of Community Enterprises, Large-Scale Rice Farming, Nong Ai Taen, Songkhla Province

Construction of International Chinese Teaching Practice Management System in the Epidemic Era – A Case Study of Undergraduate Program in Hengshui University

Liquidity and Profitability: An Investigation of Firm Value and Financial Performance of Thai Listed Firms During COVID-19 Pandemic

Performance, Localization and Nationalization: The Practical Path of Chinese Original Musical

The Influence of Leader–Member Exchange (LMX) on Employee Performance among Generation X and Y: A Case Study of an International Logistic Company in Thailand

Can Labor Mobility Reduce Labor Costs-Based on the Empirical Research of Chinese Listed Companies

The Relationship and Explained Variation of Digital transformation toward the Efficiency of Organization in Chiang Rai Province

Factors Affecting Repurchase Decisions of Customers at S&P Bakery in Pathum Thani Province

Empowerment and Engagement of Online Users on Health Content Provided by a Private Hospital's Social Media in Thailand: A Critical Incident Technique

Influences of Instagram Beauty Influencers on Consumer’s Attitude and Behaviour

The New Pension Scheme in China and its Effect on the Quality of Life of Government and Enterprise Employees in Nanning City

Digital Business Development Guidelines for Community Enterprises: A Case Study of Food Processing Community Enterprises in Samutprakan Province

The Influence of Green Logistics towards the Business Performance under Circular Economy Principles: The Case of the Packaged Food Industry in Thailand

Academic Articles

BCG Economy Model and Community Development towards Sustainability BCG Economy Model and Community Development towards Sustainability

Market Opportunities and Development Strategies for Thai Insect-Based Food Products in the Japanese Market

Cross Border E-commerce: A New Opportunity for Thai Small and Medium Enterprises (SMEs) Enters the Chinese Market. A Case Study: Thai Processed Fruits on the Chinese Cross Border E-commerce Platforms

Book Review

8 นวัตกรรมตอบโจทย์ธุรกิจ

JournalInfo

manual

Make a Submission

Language

counter