Published: 2023-06-28

Full Issue

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Research Articles

Testing a Hierarchical Travel Constraints Model of Thai Tourists’ Family Life Cycle within the Context of Heritage Destinations

Siripen Dabphet

1-25

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An Analysis Causal Model of Revisit Intention Tourists in the Northern Region of Thailand using Word of Mouth as Mediator Variable

kanokkarn Snae Namahoot, Daorung Fakthon

26-50

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The Possibility of Tourism Management at Phitsanulok Province

Bhagaporn Wattanadumrong

51-69

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Relationship Between Firm Characteristics, Communication Value of Key Audit Matters and Stock Price of Companies Listed on The Stock Exchange of Thailand

Nattha Boontho, Manatip Tangeakchit, Suvanna Laohavisudhi

70-95

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Investor Reaction to Communicating Key Audit Matters in Auditor’s Reports

sirada jarutakanont, Sasima Sricharoen

96-118

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Causal Relationship Model of Digital Marketing Efficiency with Marketing Orientation, Strategies, and Innovative Behavior of SMEs in Processed Agriculture food pro ducts

vuttichat soonthonsmai, Veerasit Pitichareanporn, Weera Silaparattanaporn, Patchara Piluk

119-139

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Motivation and Reinforcements in the Development of Skills for Career Enhancement of Pre-retirement Seniors

Sumana Laparojkit, Suphitcha Ek-uru

140-161

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Academic Articles

Development of the Office for Agricultural Land Reform into a Learning Organization within the Framework of the Design Thinking Process

Somjet Buatip, Chanattee Poompurk, Krisada Chienwattanasook

162-174

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