Front Section

Demographic Differences and the Relationships Among Perceived Ease of Use, Perceived Usefulness, and Satisfaction toward Online Purchases of Clothing Brand XYZ

1-22

Gamified Listening in Hospitality ESP: Enhancing Listening Skills and Engagement of Thai EFL University Students

23-55

Analyzing Competencies of Project Coordinators in Exhibition Management Profession: Based on MICE Industry Demand in Thailand

56-72

An Empirical Survey of Chinese Learners’ Use of Near-Synonymous Verbs: “发生”, “产生” and “出现” of Thai CFL Learners in Sirithep Foreign Language School, Chiang Mai Province

73-95

Artificial Intelligence Model for Assessing Early Childhood Development Through Children's Drawings in Kindergarten Levels 1–3 : Model Development And Validation Study

96-121

The Use of Digital Learning Packages to Enhance Digital Technology Skills of Students in the Primary Education Program, Lampang Rajabhat University

122-141

Design and Development of a Local Wisdom and Community Sage Website to Promote Tourism in On Tai Subdistrict, San Kamphaeng District, Chiang Mai.

142-162

Synthesizing Approaches of Universities to Thai Language Teaching for Foreigners in Thailand and Abroad

163-184

The Development of a Science Instructional Innovation to Promote Science Process Skills of Undergraduate Pre-service Teachers

185-203

Research-Based Learning Activity Development to Enhance Curriculum Development Ability for Master's Degree Students

204-223

The Influence of Social Media Advertising on Consumer Purchase Decisions: The Mediating Roles of Brand Perception, Attitudes, and Purchase Intention

224-244

Strategies for Developing Interdisciplinary Entrepreneurs to Achieve Balance Between Science and Social Science Disciplines: A Case Study in Maejo University

245-263

Effects of Gamification-Based Learning Activities on Enhancing Teamwork Skills among Undergraduate Business Management Students

264-284

The Successful Secret of Pintu Gerbang Malayu Management in Southern Border Provinces

285-301

Participatory Development of Digital Marketing Channel to Promote Agro-Tourism in Omkoi District, Chiang Mai Province

302-327

Personal, Social, and Media Factors Influencing Football Gambling, Gambling Risk, and Impacts on the People in Chiang Mai Province

328-353

The Development of Competency-Based Curriculum Integrated with Local Community for Elementary School Students: Korat Model

354-370

Development of English Communication Skills for Young Volunteer Tourist Guides to Promote Sustainable Community-Based Tourism at Ban Piang Luang, Wiang Haeng District, Chiang Mai Province

371-399

Causal factors affecting the operational performance of companies listed on the Stock Exchange of Thailand: Agro and Food Industry sector

400-427

The Participatory Development of Professional Learning Community Platform for Schools in Chiang Mai

428-450

Education Management Model to Enhance Cross-Border Employability Skills of Chinese Students in Thailand

451-481

The Digital Yuan in the Digital Era and the Challenges for Thai Businesses

482-495

Enhancing Idiomatic Competence of Thai EFL Learners through Gamification

496-521

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