Management approach to optimize the performance of applications software business in Thailand

Abstract

This research is on management approaches to optimize the performance of software application businesses in Thailand. This research was conducted with 426 software companies and 20 executives and experts with relevant qualifications. The study found the following two current problems: a shortage of both skilled personnel and necessary workforce, as well as a lack of capital for application software development. Furthermore, an analysis of operational efficiency differences in these businesses by One-way ANOVA, categorized by organizational characteristics, revealed variations in performance based on factors such as location, business age, registered capital, number of employees, product and service types, and primary customer groups. Factors affecting the operational efficiency of these businesses were also analyzed by MRA, and the study identified the following organizational management factors: organizational strategies, workforce management, employee skill development, quality control of products and services, after-sales service, and financial management. Finally, four management approaches were synthesized to optimize the performance: defining organizational strategies, establishing financial management guidelines, setting guidelines for after-sales service, and implementing risk management strategies.