Success of modern management of entrepreneurs towards Thailand 4.0 in the Roi-Kean-Sala-Sin Group
Keywords:
Modern management, Entrepreneurs, Thailand 4.0Abstract
The research study on success of modern management of entrepreneurs towards Thailand 4.0 in the Roi-Kean-Sala-Sin group has prominent research objectives as to (1) the business characteristics of startup entrepreneurs entering into Thailand 4.0, (2) the level of opinions among Modern management factors and its Modern management success entering into Thailand 4.0, (3) the causal relationship between business characteristics information, modern management factors influencing on its success entering into Thailand 4.0 in the Roi-Kean-Sala-Sin group.The research tool was a questionnaire collected from 400 startup entrepreneurs. The data were statistically analyzed by IBM SPSS AMOS 26.0. The statistical values of frequency distribution, percentage, Arithmetic means, Standard Deviation and structural equation model analysis: SEM.
The research results revealed that the characteristics of 400 startup entrepreneurs were supported by the government identifies as a group technology specifically in digital business; the group of Food, Agriculture & Bio-tech (35.2%). Digital, Internet of Things (IoT) and Artificial Intelligence (20.5%); registered in business form of enterprise (65.2%) and characterized in partnership (34.8%); personnel working in Khon Kean (32.0%), Roi-Et (24.8%), Mahasarakam (22.0%) and Kalasin (21.2%).
The Model of Success of modern management of entrepreneurs towards Thailand 4.0 in the Roi-Kean-Sala-Sin that develop has convergent validity Structural Equation Model Analysis: SEM and The Model of success factors of modern management of entrepreneurs to Thailand 4.0 in the Roi-Kean-Sala-Sin Developed with the Structural Equation Model Analysis (SEM) technique, the equations are consistent with the empirical data as well as the developed models. It was found that the causal factors related to the success of new entrepreneurs entering Thailand 4.0 were statistically significant at .05 level consisted of modern management factors. Management and technology management as for the general business information factor, there was not significant causal relationship to the success of new entrepreneurs entering Thailand 4.0.
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