The development of butterfly pea conditioner hair serum mixed with Phra Ruang Mineral Water, Kamphaeng Phet Bright-Up Mineral Water community enterprise

Abstract

       The purposes of this research were 1) to study the proportion of Butterfly Pea conditioner hair serum mixed with Phra Ruang mineral water as the consumer needed and has the standardization 2) to provide the knowledge of business model canvas for Kamphaeng Phet Bright-Up Mineral Water Community Enterprise. The research was conducted within the mixed method framework by using structural interview with 20 of them, laboratory test, and questionnaire with 400 consumers and workshop with 20 of them.

        The results showed that 1. The proportion of the Butterfly Pea conditioner hair serum mixed with Phra Ruang mineral water, which has been tested in the laboratory 350 ml. per 1 bottle had the mash as (1) Carsoquat CT-429: 19.31% (2) Kalcol 6098: 19.31% (3) Sodium hyaluronate: 0.93% (4) Lamesoft: 0.04% (5) Specific Fragrance scent 1.45% (6) White butterfly pea flower extract: 1.00% (7) Glydant: 0.06% and (8) Agua 57.92%, complies with the Thai SMEs standard on hair conditioning products, issue 10^th (2021) reached to the consumer’s demand, which found that they satisfied on the Butterfly Pea conditioner hair serum mixed with Phra Ruang mineral water in the whole was at a high level. The most aspect was on easy to comb (Mean=4.08), good smell (Mean=3.92), easy to wash off (Mean=3.82), respectively. 2.The knowledge about business model canvas that they have learnt had found that they adapted to use it 70% in 9 topics as 1) customer segment, 2)value  proposition, 3) customer relationship, 4) channel,   5) revenue streams, 6) key partner, 7) key activities, 8) key resources, and 9) cost structure.