Leadership models of executives affecting organizational enhancing in the digital era of local government organizations in the Upper Andaman Coast Region of Southern Thailand

Abstract

The purposes of this research are: 1) to examine the components of executive leadership that affect organizational enhancing in the digital era within local government organizations in the Upper Andaman Coast region of Southern Thailand; 2) to define the components of leadership models that impact organizational enhancing in the digital era within these local government organizations; and 3) to propose guidelines for developing executive leadership that will enhance organizational enhancing in the digital era for these local government organizations. This research employs a mixed-methods approach, combining both quantitative and qualitative research methods. It integrates and synthesizes the results from both methods. The samples for this study comprised 333 teachers and educational staff from local government schools in the Upper Andaman Coast region of Southern Thailand. The sample size was determined by opening the Krejcie and Morgan table (1970) using stratified random sampling technique, 9 key informants for interviews and 7 key informants for focus group discussion included experts in school administration within the local government organizations from the same region, chosen through purposive sampling. Research instruments included semi-structured interviews, 5-point Likert scale questionnaire, and focus group discussion. Data analysis involved frequency, percentage, mean, standard deviation, exploratory factor analysis, and content analysis for qualitative data.

The findings revealed that: 1) There are 58 variables related to the components of executive leadership affecting organizational effectiveness in the digital era within local government organizations in the Upper Andaman Coast region. 2) The components of leadership models affecting organizational effectiveness in the digital era were categorized into five elements: (1)Change management capability, (2) Team collaboration promotion, (3) Digital leadership, (4) Innovation-driven leadership, and (5) Integrating digital strategies into leadership. 3) Main and sub-guideline for developing executive leadership in the digital era, specifically for local government organizations in the Upper Andaman Coast region, include five main guidelines.