Vol. 16 No. 1 (2022): January - June 2022

View Vol. 16 No. 1 (2022): January - June 2022

Published: 2022-06-01

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Research articles

Integrated Marketing Communications and Augmented Reality (AR) Game Brand Communities Building Thailand.

Natthasith Siripunyathanakij, Kanyarat Hongvoranan

12-39
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The Digital Media Utilization Patterns in Social Learning and Enhancement of Interpersonal Relationship for Preschoolers

Punnarat Pingkhanont, Panarat Lim

40-71
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Correlation of Gratification and Perception in Weather Forecast Program Using Thai Sign Language Interpreter and Captioning between Hearing Impaired, Deaf and Normal Hearing

Waiyawut Wuthiastasarn

72-95
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Attitude of the audience about series “Drama for All” of Thai PBS

Chatnarong Visutkul

96-124
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Exposure, Attitudes, and Behavioral Trends of Princess Maha Chakri Sirindhorn Anthropology Centre (Public Organisation)

อริสา ชูศรี, Kalyakorn Worakullattanee

154-183
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The Political Marketing Strategy of the Future Forward Party in 24 March 2019 Election Campaign

Wisut Khunsiri, Titipat Iamnirun, KARADA RUAMPUM

184-222
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Personal characteristics, Internal communication, Organization commitment, and Job burnout of Private company employees

ปมิตตา เจริญรัตนอัมพร, Kalyakorn Worakullattanee

223-251
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พฤติกรรมของผู้บริโภคในการเลือกช่องทางการรับรู้ข้อมูลผลิตภัณฑ์ทางการเงิน และการเลือกช่องทางการซื้อผลิตภัณฑ์ทางการเงิน ในเขตกรุงเทพมหานคร

สลีลา นวลฤทัย, Patama Satawedin

252-282
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Communication Guidelines for Surveillance of Wild Elephants in Kaeng Hang Maeo District Chanthaburi Province

ปฏิภาณ กิตตินันทวัฒน์, Muanfun Kongsomsawaeng, Patthamaporn Intharasak

283-323
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Original articles

Narrative Analysis for Understanding Adolescent Mental Illness in film, “The Perks of being a wallflower.”

Napasorn Limchaiyawat

125-153
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