Vol. 17 No. 1 (2023): January - June 2023

View Vol. 17 No. 1 (2023): January - June 2023

Published: 2023-06-06

Full Issue

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Research articles

DESIGNING A BUSINESS MATCHING APPLICATION BETWEEN FILM STUDENTS AND ENTREPRENEURS IN THE MEDIA INDUSTRY

Chittanan Pankaeo, Noppadol Inchan

12-32
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The Influence of Thailand's Reputation on Tourism Brand Equity from the Point of View of Domestic Tourists

Kritchanat Santawee

59-88
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Female representations as fighters for life in Korean television series popular in Thailand: A case study of “When the Camellia Blooms”

Ranchana Rungreong, Pansa Rawd-ard

89-123
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Personal Branding Process of TikTokers Case Study of Fern for Fun

Worapong Plodmusik, Pattarabut Kiennukul, Sukrit Srithanyarat

124-143
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Thai Political Hate Speech Communication on Facebook

Asawat Siraverin, Kanyarat Hongvoranant

144-172
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The Relationship between Motivation and Viewer’s Choice towards Bodybuilding Competition of Gen Y in Bangkok

Nattanun Onnom, Pornprom Chomngam

173-201
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Relationship in organization and Satisfaction in internal communication in organization with Work behavior of Customer Service Staffs

Pagorn Saichangthong, Pornthip Sampattavanija

202-227
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Opinions towards Social Media of Elderly in Bangkok

Tranakjit Yutyunyong

228-247
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The Engagement on Line Application Brand of Thai Elders

Dusadee Nildum, Tanakrit Angard

248-267
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Original articles

Message Designing Strategies for Thai Cultural Communication in Khun Phra Chuay Program

Phanthakan Thanon, Sudthanom Rodsawang

33-58
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