Hiding in Plain Sight : The Study of English Linguistic Features in Linguistic Landscapes in Business Areas of Bangkok ์None

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Published: Dec 23, 2022
Keywords:
Linguistic landscapes, linguistic features, English language teaching

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ngamthip wimolkasem
Assumption University
Silawuth Chaengjaroen
Graduate School of Human Sciences, Assumption University, lecturer in English Department, Huachiew Chalermprakiet University

Abstract

English language learning does not only occur in the classroom, but it also takes place within learners’ communities. Learning English can be enhanced through various resources like available linguistics landscapes (LLs) such as billboard and public signs. In some translation courses, textbooks used in the courses are outdated, especially in advertising translation. Therefore, using LLs could be one way for EFL students to access authentic texts. However, language in LLs must be analyzed before using them as a class material. This study investigates what linguistic features (language functions, language structures, formality scales, and figurative language) in LLs, which were taken from multilingual and business sites of Bangkok. By adapting the frameworks of Hancock (2012) and Thongtong (2016), the results revealed that the highest percentage of language functions use in LLs is the informing function (81%). “Phrase” is used more frequently in language structure at 83% while only  8% in imagery of figurative language. Moreover, the informal scale of language in LLs is used the most (66%) and monolingual (English) is the most commonly used in language displays (95%).  This study reveals new insights into how linguistic features of LLs can be used as authentic materials for English language teaching.

Article Details

Issue
Vol. 15 No. 2 (2022): THE JOURNAL OF FACULTY OF APPLIED ARTS, KING MONGKUT'S UNIVERSITY OF TECHNOLOGY NORTH BANGKOK
Section
Research Articles
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