Vol. 17 No. 2 (2023): July - December 2023

Research articles

• Brand communication for creating a positive impact on consumers

  Arissara Waicharoen

  12-34

  • PDF

• THE FACTOR OF MARKETING COMMUNICATION AND INFLUENCERS’ INFLUENCER THE PURCHASING DECISION OF GAMING GEAR

  Kittipong Jaibun, Kanyarat Hongvoranant

  35-59

  • PDF

• Factors of Marketing Mix 4Es that affect the Consumer’s Decision to Order Shabu through Food Delivery Mobile Application

  Veerasit Chantana, Chutima Kessadayurat

  60-85

  • PDF

• Format and Strategy of Content Creation of Food Reviewer on TikTok Platform

  Marin Thongjua, Warat Karuchit

  86-114

  • PDF

• Image Communication Management through Korean food culture Case study of Itaewon Class and My Secret Romance

  Neungruthai Prasert, Teerati Banterng

  115-140

  • PDF

• Representation of Chinese-Thai families through television soap operas

  Rujsawat Krongbhumin, Somsuk Hinviman

  141-164

  • PDF

• Reflections of Thai Society in Udom Taepanich’s Stand-up Comedy 1st – 12th

  Phrawta Sriwichai, Pimonphan Chainan

  165-193

  • PDF

• Policy and Strategic Plan for Tourism Communication in Absence of Tourists Crisis

  Banyong Phoonsap

  194-220

  • PDF

• The role of Facebook and the new generation's political movement tactics, the year 2020-2021.

  Sucharat Sathaporn-anon, Manoch Chummuangpak

  221-251

  • PDF

• Image of Government Housing Bank Received by Current User and Competitive User

  Koraphat Kiattijarukul, Anna Choompolsathien

  252-287

  • PDF

• The Factors Affecting Gen Z in Twitter’s Information A case study of high school students

  Nathaporn Cherdsuk, Asawin Nedpogaeo

  288-313

  • PDF