Perception of the Circular Economy Concept Affecting Buying and Waste Management Behavior of Citizens: A Case Study of Mueang Roi Et District

Abstract

This research titled “Perception of Circular Economy Concepts Affecting Consumer Product Purchase Behavior and Post-Consumption Waste Management: A Case Study of Mueang District, Roi Et Province” aimed to examine the level of public perception regarding the concept of the circular economy, and analyze the relationship between the circular economy concept and product purchase behavior as well as post-consumption waste management. This study employed a quantitative research approach. The population consisted of 115,079 residents living in Mueang District, Roi Et Province. A sample of 400 participants was selected using Taro Yamane's formula. The research instrument used was a questionnaire, and the data were analyzed using descriptive statistics such as frequency, percentage, mean, and standard deviation, as well as inferential statistics including Pearson’s correlation coefficient and multiple regression analysis. The findings revealed that the perception of the circular economy concept had a statistically significant influence on both product purchase behavior and post-consumption waste management. Among the predictor variables, the factor of reuse demonstrated the highest predictive power. Furthermore, the study found that product purchase behavior had a statistically significant positive correlation with post-consumption waste management behavior.