Vol. 14 No. 2 (2024): April-June 2024

Research Articles

• Government Policy for Promoting Sports Tourism and Golf Operations in Thailand 2007-2022

  Dennapa Karaked, Suphachai Suphaphol

  303-316

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• A Causal Relationship Model of Purchasing Decision Through Application of Consumers in Bangkok

  Niyom Krimjai , Bundit Phrapratanporn

  317-333

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• Safety management model human resource management strategic and working Environment affects the employee efficiency in cold storage in Bangkok

  Suwee Klongklaew, Natthaphorn Chaiprasert, Nattapong Tamkaew

  334-351

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• The Image of Cartoons in Foreign Cartoonists’ Attitude Towards Public Policy in Thailand from 2001 to 2020

  Kunakorn Tieawcharoen, Chakkri Chaipinit, Suphachai Suphaphol, Kan Boonyakanchana

  352-369

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• Causal Factors Affect Knowledge Management and Individual Performance of The Construction Business in Thailand

  ๋Jirapach Pongsunont, Praphan Chaikidurajai

  370-387

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• The Role of Thai Political Interest Groups: A Case Study of Multi-Level Marketing Business Operators in the Demand for Public Policies from 2002 to 2023

  Prakasit Lertmukda

  388-401

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• Reinforcement Program Development for Teacher Competency in 21st Century of Secondary School Under the Secondary Educational Service Area Office in Northeast

  Chokchai Raenak, Sakdinaporn Nuntee, Suchat Bangwiset

  402-417

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• A Model for Effective Plastic Waste Management in Thailand: Review of Waste management in International Level

  Thitima Tangprasert, Chonwit Chianchit, Prapaporn Rojsiriruch

  418-438

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• Global Citizenship Education in Thai Higher Education: A Comparative Study and Guidelines for Tertiary-Level Students

  Patcharee Chuntong, Rungkaew Phumpho, Chatchawan Limruchatakul, Chutima Chavasint, Chonthipan Insawang, Krittika Maneetat, Sornnate Areesophonpichet

  439-456

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• Guidelines for Enhancing the Efficiency of Container Transportation in Laemchabang Port

  Suntorn Phajon

  457-474

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• Value-based Adoption of Commercial Bank Applications for Utilitarian and Hedonic in Bangkok and Metropolitan Region

  Chutchatiput Dachjiramanee, Pornchai Kuntawong, Supawat Sukhaparamate

  475-494

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• The Educational Model of Master of Teaching Chinese to Speakers of Other Languages in the Post-Pandemic Era of Suan Sunandha Rajabhat University

  Xingyue Shao, Suda Suwannapirom, Tipat Sottiwan, Suntorn Phajon

  495-510

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• Factors affecting students' entry into entrepreneurship in Higher education institutions under the network of the upper central region of the Office of the Commission on Higher Education in Thailand

  Pattarada Rungruang, Ampol Navavongsathian, Sirirat Pimpangnga

  511-527

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• Analysis of Enterprise Architecture Framework for the Division of General Affairs University of Phayao with the TOGAF Enterprise Architecture Model

  Adisorn Phonsuparak, Kaewarin Jandum, Sitthidet Vachirasricirikul

  528-544

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• Factors Influencing Innovative Work Behaviour in University in Yunnan, China

  Zizhen Shao, Chaithanaskorn Phawitpiriyakliti, Sid Terason

  545-556

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• Attributes and Skills Required for Potential Employment of Graduates: A Survey in the Context of the Labour Market in Bangkok

  Chittima Chantharaphon, Krittika Ma-in, Jia Lijun

  557-584

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• Transformation leadership model work competency and motivation affecting work efficiency of life insurance company employees in Thailand

  Songsak Pumsawat, Natthaphorn Chaiprasert, Nattapong Tamkaew

  585-601

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• The Moderator Roles of Subjective Norms and Marketing Mix in the Acceptance of the Non Fungible Tokens Technology on the Artwork Customer in China

  Tian Zhong, Supattra Pranee, Bundit Pungnirund

  602-614

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• Guidelines for Developing the Excellence in Performance Model, To Receive the Societal Contribution and Global Excellence

  Pupipath Saovapattanatada, Pakkrada Kerdpratum

  615-638

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• A Model for Enhancing the Active Ageing Quality of Life of the Elderly in Pathum Thani Province

  Sirivipa Boonsiri, Supatta Pranee, Tanapol Kortana, Bundit Pungnirund

  639-654

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• Efficiency Assessment of Tokenization in Managing the Assets of the Elderly

  Krisana Teerapolpipat, Poom Moolsilpa, Cholvit Jearajit

  655-672

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• The Guidelines for Developing Community-Based Ecotourism Personnel based on Community Resource Conservation in Yan Sue Subdistrict, Kantang District, Trang Province

  Poranee Yeetin, Kasetchai Laeheem

  673-689

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• Development Marketing Communications of an Integrated Creative Community to develop the Economic Foundations, and Strong Communities: A Case Study of Lipontai Community, Thalang District, Phuket Province

  Kamonwan Kittiudomrat, Phanwadee Kittiudomrat, Chalermphorn Worraphantakit, Ekkaphon Wongsaree, Wanida Hancharoen

  690-708

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