Dusit Thani College Journal

Journal of Dusit Thani College

Since its inception in 2007, Dusit Thani College has been certified by the Thai Journal Reference Center, Group 1 from 2015. The journal has goals and scope to disseminate academic results and research results in the service industry,Kitchen management and culinary arts, tourism Hospitality and Tourism Business, Health Spa and Beauty, Exhibition Management and Conference Management, Business Management Science. The journal of Dusit Thani College concentrates on the study of both internal and external scholars.

Print ISSN: 1906-070X Online ISSN: 2697-5742

Vol. 14 No. 3 (2020): September-December 2020

Published: 2020-12-30

Exploratory Factor Analysis of Islamic Attributes of Destination: A Case Study of Krabi Province, Thailand

Paithoon Monpanthong

1-16

Community-Based Participation in Cultural Tourism Management in Bo Suak Sub-District, Muang District, Nan Province

Yuttakarn Waiapar

17-33

Secondary Airport Management Guidelines to Service Quality Elevation of Secondary Airport in the Southern Provinces, Thailand

Watsida Boonyanmethaporn

34-50

Behaviors, Experiences, and Needs of Senior Tourists Visiting Khao Yai National Park

Chomponuch Jittithavorn, Chawalee Na Talang, Kannapa Pongponrat

51-77

Co-Management: The Empowerment of Community Strength for Tourism Management in Satun UNESCO Global Geopark

Parnprae Chaoprayoon Udomraksasup

ึ78-94

Analysis of Internal and External Environment of Community-based Tourist in the North of Thailand

Treererk Pechmon, Pornpimon Kampetch

95-109

The Competency of Agro-Eco Tourism Management Leaders of Pla-ba Community-Based Tourism Club, Loei Province

Keerati Trakansiriwanich, Numchai Tanupol

110-128

Factors Underlying International Mature Travelers’ Differentiation Value Drivers Toward Small and Medium-Sized Hotels

Rugphong Vongsaroj

129-145

Relationships Between Entrepreneurial Orientation and Tourism and Hospitality Business Performance in Thailand

Kassara Sukpet

146-161

Causal Relationship Model affecting Tourist Loyalty of a Secondary City on the East Coast

Phannaphat Saethow, Sayanon Sahunan

162-178

Evaluation of Distance Medical System to Support Health Care of the Elderly In the 21St Century to the 12 Cities Hidden Gem

Wanphen Wanphen Kuensman

178-197

The Effects of MICE Venue Management on Venue Performance in Thailand through Strategic Management and Sustainable Management

Kaedsiri Jaroenwisan, Santidhorn Pooripakdee

198-213

The Relationship of Internal Control Affecting Performance of Accommodation Business in Rayong Province

Wassana Sornbunthong, Pattra Techatanaset, Pornchai Taechatanasat

214-231

Marketing Factors Related to the Decision of Thai Female Tourists in Choosing Poshtel Service

232-248

The Environmental Management Approach for Small in Kon Chang Trat Province

249-263

Marketing for Charitable Organization: What’s Matter for Incentivizing Monetary Online Donations for Next Generation Education

264-276

Behavior, Perception and Attitude of Consumers on Korean Wave

Natnaree Smith, Atthawet Prougestaporn

277-294

Management Strategy (4M) of the Ancient Chinese Chak-ngeaw Community Market by First-Order Confirmatory Factor Analysis

Sakda Kanjanawanawan , Anurak Tongkaw

295-309

The Study of Market Situation and Consumer Behavior of Community Enterprise in Nakhon Nayok Province

Wandee Sutthinarakorn, Pattarawat Jeerapattanatorn

310-327

Effects of Fat Replacement by Pectin from Dragon Fruit Peels on Physicochemical Properties of Salad Dressing

Porntip Pasukamonset , Nongnuch Siriwong

328-342

Product Development of Chicken Jock with Steamed Pumpkin and Dried Minnow

-343-354

The Marketing Mix Affecting Decision to Buy Street Food at Train Night Market Ratchada

Pakamas Chairatana

355-368

Guidelines for the Development of Learning Management in the Arts of Vegetable and Fruit Carving Subjects Dusit Thani College, Pattaya

Anurak Tongkaw, Saowanee Ladnoi

369-384

Selection of Homemade Bakery Products Among the Elderly in Bangkok

Natnaree Smith

385-401

Studying the Success Factors of Sport Hotel Operation of Kasem Bundit University, Romklao Campus

Prijitra Sriwiset, Sumeth Kaewprag

402-420

The Environmental Attitudes Influence Sustainable Development and Green Consumption

421-434

Human Resource Development Affecting in Operation Competency of Production Supervisor in Food Industry

Sanit Sirivisitkul, Chaiwut Janma

435-446

The Adaptation of Traditional Retail Shop in Bangplama District Suphanburi Province

Natnaree Smith

447-460

Guidelines for Development of Graduate Curriculum in Vocational Education for Human Resource Development

461-478

Retirement Saving Behavior: The Case of Bank Officers in Bangkok Metropolitan Area

Worapong Joungrattanakamjorn, Chakrit Srisakun

479-490

Development of a Community-Learning-Center Management System for Local Administrative Organizations in Samut Prakan Province

Tipkesorn Boonumpai , Pongprasert Hoksuwan

491-511

Factors Affecting Elderly Tourists’ Decision Making to Choose the Accommodations in Chiang Mai

Pakamas Chairatana

512-525

Marketing Mix Factors on Consumer’s Perspectives and Brand Equity Affecting Brand Loyalty of Thai Franchise Coffee Consumers in Bangkok

Watit Intuluck

526-547

Nutritional Food Consumption Behavior of Elderly in Chonburi Province

Kunlaya Sroysing, Kasaemsook Kiewthong, Thanawan Pattanasing, Gina Summers, Jiraporn Thammasuksaree

548-563

A Study of Quality of Life of Supplementary Vocational Trained Farmers

564-577

Factors Related to Adjustment of the First-year Undergraduate Students at Dusit Thani College

Manasanan Hatthasak

578-594

A Measurement Model of Perceived Human Resource Practices for Hotel Employees: A Confirmatory Factor Analysis

Sangkae Punyasiri, Therdchai Choibamroong

595-611

System Development for Multistage Adaptive Testing with Feedback in O-NET for The Subject of Grade 12 English Language by Nhabhat Chaimongkol

612-626

Development of Apron for Florists by Rath Chombhuphan and Vinai Taravet

Vinai Taravet

627-640

Telepresence as a Mediator from Characteristics of FB Posts to the Integration of Social Media Based Brand Community

ุ641-656

The Context of Tourism Management for Developing Participation in Social Capital Construction for Creative Tourism: A Case Study of Wiang Sub-district Area, Chiangsaen District, Chiangrai Province

657-666

Needs Assessment of the Community as a Culture Tourist Attraction along the Horse-carriage Route for Chinese-speaking Tourists in Lampang Province

Sakchai Phethchuai, Nantiya Somsaruay

ุุึุ677-684

Crisis Management of Lodging Businesses in Thailand under the COVID-19 Crisis

Metanee Mahaprom

ุ685-700

Guideline of Sustainable Ecotourism Management by Applying Geographic Information System for Strategic Planning

ึ701-716

Development Approach for Tourism Following the Film and TV Series Trails in Thailand

ึ717-734

Balanced Scorecard for Assessing the Success of Tourism Promotion by Pinyapat Muneekaew, Narathip Wattanaparb, Dhouchatorn Itthiophakorn and Korakot Montrisuksirikul

Korakot Montrisuksirikul, Narathip Wattanaparb, Dhouchatorn Itthiophakorn

735-751

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Print ISSN: 1906-070X Online ISSN: 2697-5742