Humanities and Social Sciences Journal, Ubon Ratchathani Rajabhat University is published for disseminating academic knowledge and research works related to humanity and social science field.  Manuscripts that are interesting, provide up-to-date insight, review of the previous works, and valuable academic knowledge are accepted. The journal publishes 2 issues each year (Issue 1: January-June) and (Issue 2: July-December). Manuscripts from all authors are welcomed.

Published: 2023-12-27

Research Article

Reflection Lawengwanla – Suwanmalee: Creation of Performace by Combining Thai and Western Dances.

Faculty of Music and Drama, Bunditpatanasilpa Institute

Suteesak Pakdeeteva; Supachai Chansuwan, Akhawit Ruengrong

343-356

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Khon Performance of the Support Foundation of Her Majesty Queen Sirikit of Thailand the episode of “Sueb Marka.”

The College of Dramatic Arts Bunditpatanasilpa Institute Of Fine Arts

Surat Jongda

357-370

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The Identity of Nora Khlong Hong Dance of Mr. Thammanit Nikomrat

Graduated School, Bunditpatanasilpa Institute

Tunya Bunkasam; Supachai Chansuwan, Suksanti Wangwan

371-383

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The Study of Thai Traditional Dance Learning Achievement of Secondary 1 (Grade 7) Dipangkornwittayapat (Mattayomwathatasankaset) School Students Study by Using Davie’s Practice Skills Instructional Model.

Faculty of Fine and Applied Arts Rajamangala University of Technology Thanyaburi

Preeya Sapyuth; Kamron Suntharanont, Ronjana Suntharanont

384-393

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The concept creation and format specification of Krua Narong musical

Faculty of Music and Drama, Bunditpatanasilpa Institute

Pimpika Mahamart; Jintana Saitongkum, Supachai Chansuwan

394-408

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The Development of Learning Achievements in the Dramatic Arts Course, 3 Drama Series, Chuichaibenkai for the 2nd Year Vocational Certificate at Lopburi College of Dramatic Arts Institute Students Using Davie's Practical Skills Instructional Model Integrated with Google Site Online Lessons

, Faculty of Fine and Applied Arts Rajamangala University of Technology Thanyaburi

Sasiput Sungpalee; Ronjana Suntharanont, Kamron Suntharanont, Sutthporn Boonsong

409-420

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Service Innovations affecting decision-making of Thai Tourists’ to stay at hotels in the southern Gulf of Thailand

Faculty of Management Sciences, Nakhon Si Thammarat Rajabhat University

ภัทราวรรณ วังบุญคง; Pheingjai Khongphan

449-463

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Guidelines for Product Design of Ban Non-Non Souvenir Products Warin-Chamrap District, Ubon Ratchathani

คณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏอุบลราชธานี

kitkawindet wongmun; Ekachai Laosuphap, Charoensri Chaiyakong, Piyachat Chandee, Pornthip Sirichairatanakun, SuphaPorn Phuiphon, Pornchai Suksirisopon

464-479

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Factors Affecting Café Hopping Behavior of Gen Z Consumers: Case Study of Minimo House Café

Management Sciences, Kasetsart University Sriracha Campus

Touchakorn Sammasut; Kansuda Ponpaipan, Kunakorn Noonin , Premruedee Pinprasert, Siriporn Trinkagee

480-494

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The Influence of Influencer towards Buying and Selling Meatballs Buriram Province

Independent Scholar

Tanakorn Tanakorn; Nantana Lapvisadchai, Papada Anankiratikarn

495-506

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People Opinions on The Dams Building to Prevent Coastal Erosion and Mangrove Forest Areas Project at Sawang Arom Village, Khlong Dan Sub - district, Bang Bo District, Samut Prakan Province

Forest Resource and Environmental Administration Forestry Kasetsart University

Supavit Foithong, Kitichai Rattana, Apichart Pattaratuma

507-520

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The Factors Affecting the Sustainable Community Development with the Village Infrastructure System in the Community of Ratchathani Asoke in Tambon Bungmai of Warinchamrap, Ubon Ratchathani Province

Local Development Administration Graduate School Ubon Ratchathani Rajabhat University

kwanhinkaew rakpongasok; Orathai Liengjindathaworn, Siripapun Leephaijaroen

521-535

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Factor Affecting People Satisfaction Toward Green Area Utilization of Phrae Provincial Administration, Mueang District, Phrae Province

Forest Resource and Environmental Administration Forestry Kasetsart University

Pol.L/C.Suphasit thongkham, Assistant Professor Kitichai Rattana, Professor Apichart Pattaratuma

536-547

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A Study of the Problems of Writing Thai Language among Chinese Students from Yulin Normal University, Shaanxi Region, People's Republic of China

Faculty Humanities and Social Sciences Loei Rajabhat University

CHOMPOONUT THEERAVIT; ศิริสุดา ธนาวาณิชยกูล

561-575

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The study of local herbal wisdomfor community innovation: a case study of Kholaen Sub-district Buntharik District Ubon Ratchathani

Arts Program in Thai Language Faculty of Humanities and Social Sciences

Siriwan Prasopsuk

576-589

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Analysis of Objectives and Language Characteristics of Advertising Used in Online Shopping Websites

Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna

sorasak chiewchan

590-601

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The Influence of The Online Marketing Mix Affecting the Decision-Making Process of Purchasing IT Products Online in The New Normal Era

Faculty of Business Administration, Rajapruk University

Phattharin Thiandam; Chattayaporn Samerjai

602-613

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develop A1 stage Vietnamese course according to the Vietnamese Language Proficiency Standard (V-test)

Faculty of Humanities and Social Sciences, Ubon Ratchathani Rajabhat University

Thanomphan Triwanitchakorn

614-624

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The Use of Synectics Instructional Model to Promote Creative Poetry Writing Ability of Third Year English Major Students at Nakhon Ratchasima Rajabhat University

Chalermkwan Jogthong; จีรพรรณ ขจรจิตต์จรัส

625-638

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Development of Learning Achievement in English Through Vidisasamadhi of English Major Students, Faculty of Humanities and Social Sciences, Ubon Ratchathani Rajabhat University

Faculty of Humanities and Social Sciences, Ubon Ratchathani Rajabhat University

Kasemsiri Watthano

639-656

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The Application of the Location Based Information System (LBIS) for Fisheries Management through Internet Network in Mueang Khon Kaen District, Khon Kaen Province

College of Local Administration, Khon Kaen University, Thailand

กนกพร ผุยชา; Vissanu Zumitzavan

657-669

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Roles of Modern Library to Support University

Faculty of Humanities and Social Sciences, Sisaket Rajabhat University

อนันศักดิ์ พวงอก

670-683

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Academic Articles

The Concept of ASEAN’s Sustainable Tourism in the 21st Century: A Tourism Context from the 29th APEC 2022

Faculty of Business Administration and Accounting, Sisaket Rajabhat University

อรรถพล ศิริเวชพันธุ์

421-439

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Food Tourism Supply Chain Management in the Southern Northeast Railway Line

Faculty of Humanities and Social Sciences Ubon Ratchathani Rajabhat University

sathaporn yungprayoon; Tanakorn Thongtumsiri, Kantimarn Chindaprasert

440-448

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Organizational Culture for Enhancing Organizational Performance

Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University

สิริภาพรรณ ลี้ภัยเจริญ; Jirapong Ruanggoon

548-560

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