Vol. 7 No. 1 (2567): January - June 2024

Articles

• The market demand for labor and desired characteristics of graduates in the Bachelor of arts program in hotel, Restaurant, and Cruise management

  Chananyoo Tintabura, ์Napat samranrat, Phichaya Romphophak, Prinnaporn Bunrangsee, Manasin Sonthanong

  1-15

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• Factors affecting decision to use business services food delivery through application group consumers in Bangkok

  Sornram Aneklap , Pinit Keawkasetkon

  16-29

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• Factors for deciding to use a freight forwarding company of online entrepreneur. In Nakhon Nayok province

  Panida Wonganu, Somyos Avakiat , Sanit Sirivisitkul

  30-41

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• Factors affecting consumers' impulse buying of fashion products in Bangkok and its vicinity

  Pipat Poomsook, Korbkul Jantarakolica, Jutamas Wongkantarakorn Wongkantarakorn

  42-61

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• Guidelines for solving debt problem of Phuket’s people

  Woraluck Ravangpai, Nittikorn Suwansin, Sitchai Limaporn, Pansamon Bussabong

  62-81

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• The influence of causal factor effecting Japan’s imported product purchase intention case study : Japanese Style drug store

  Wiriya Tangchitwiriyakun, Surasit Udomthanavong

  82-98

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• Factors affecting the decision to buy furniture in the group of office chairs through application channel of GENERATION Y group in Bangkok.

  Chanakan Tongsub, Pinit Keawkasetkon

  99-111

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• The impact of electronic word of mouth and destination image perception on the decision to travel at Songkhla Old Town after COVID-19 situation

  ANUWAT SONGSOM

  112-123

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• Lifestyle and online marketing mix affecting the decision to purchase beauty supplement products through live streaming.

  Natnaree Sakulwongrat, Pichetchai Wamalun, Supanich Sutnongbua, Usa Srisoottikanjana, Nipa Niruttikul

  124-138

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• Standaed development for high performance dual vocational education to develop vocational education in industrial technician program, The office of the vocational education commission

  Ratrisahwat Thananan

  139-151

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• Marketing strategies for deciding to being NON-LIYE insurance agent of a general insurance companies in Bangkok.

  yanisa Kritchawetmontri, Panyawat Chutamas

  152-164

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• Influence of Gamification on hedonic and utilitarian value that affects purchase intention through E-Commerce platforms of Generation Z

  Kanokkorn Songpirote, Nattakorn Singjan, Tanakrai Kraisit, Thanate Chaipuvapat, Warapon Dansiri

  165-184

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• Influence of accommodation location towards backpacker’s decision making: A case study of hostels in Bangkok.

  Padtarawadee Sangarsang, Nattawut Sukeerat, Wiraphong Panyathanakhun, Tranakjit Thongmee

  185-196

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• The multimedia innovation to promote appreciation of local art and culture among youth, A case study of the local art and culture center

  Siwarath Khumnu, Wisud Po Negrn, Tippanatr Yammaneechai, Pisit Tangpondprasert

  197-210

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• The causal factors influencing work efficiency of employees : A case study of a beverage bottle caps company

  Angkana Thananupappun, ดำรงค์ ถาวร, Puttachad

  211-222

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• Satisfaction of tourists toward coffee shops in Muang Suphanburi

  Kantaphon Amornmekpong, Chayakorn Jewtrakul, Wasan Yongpisanpop, SAOWAKON BOONSOMTOB, Sirikarn Thongpoon

  223-239

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• How individual impulsivenss moderate the relationship between impulse buying and cognitive appraisal.

  Amnart Sukanjanakul, Tatchalerm Sudhipongpracha

  240-269

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• The post-purchase stage of impulse buying: The mediating role of cognitive appraisal

  Amnart Sukanjanakul, Tatchalerm Sudhipongpracha

  270-295

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• The characteristics of lifelong learners for salesperson in retail business

  Tanakorn Sirigun, Archanya Rattana-ubol, Weerachat Soopunyo

  296-315

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• The development of a physical education learning management model to enhance problem-solving skills for Kasetsart University students

  Passapong Piromkam, Torsak Kaewjaratwilai

  316-331

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• The relationship of the characteristics of boardsof directors and the Shareholder structure that affects the rate of return of listed companies on the stock exchange of Thailand

  Surachet Sitthipluem, Thitiphon Phapho, nittaya ampaikun

  332-344

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• Service quality of wellness hotel in Phuket province

  Piyapak Bhumibhamorn, Wassaraporn Lanil, Prangchay Paratkajariya, Suwimol Inborisut, Supharada Sanamthong, Onvara Yingsombat

  345-360

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