Vol. 14 No. 3 (2024): July -September 2024

Research Articles

• The Intermediate Role of Competitive Advantage and Governance of Organizational Resources. Firm Age that connects Market Orientation, Innovations to the Business Performance of Health and Beauty Service Businesses in Thailand

  Bovornluk Ngernma, Rattana Sittioum, Tummatinna Seesupan

  709-719

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• The development of the teaching model, which combines Task-Based Learning Management with Inquiry-Based Learning Management and Creativity-Based Learning, serves as the foundation for enhancing higher-order thinking skills in Grade 5 students

  Phisitsak Duangprom

  720-741

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• Causal Factors of Destination Food Image Affecting the Tourists’ Intention in Thailand

  Nuttapong Tangprompaanit , Vichit U-on

  742-756

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• Factors Influencing the Behavioral Responses on YouTube of Japanese Consumers

  Worawan Ongkrutraksa

  757-777

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• The role of Army Cyber Center in the Royal Thai Army Headquarters 2017-2022

  Thatchakon Phurithornjinda, Kriangchai Pungprawat, Nattapong Boonlue, Nipon Sohheng

  778-792

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• Advantage Competition Enhancement by Implementing Resource Based View Theory. In Private Aviation School

  Jaturapat Saikam, Thanyarat Khamproh, Apirada Namsang

  793-806

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• Thai's Traditional Sport Bulls Fighting and Local Politics in the Southern Thailand from 1997 to 2023

  Sangsuriyathep Pramahasuriya, Suraphon Rajbhandaraks, Chakri Chaipinit , Kriangchai Pungprawat

  807-823

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• The Phenomenon of Sell in May Effect in the Thai Securities Market

  Gallayanee Parkatt, Chayongkan Pamornmarst, Yothin Thavikitikul

  824-836

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• The Creation of Political Branding of the Move Forward Party

  Ratiga Pansawat, Pad Lavankura, Kan Boonyakanchana, Gritthee Srigate

  837-850

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• Guidelines on Air Freedom Rights of The Asean Conutries

  Metas Phongaumpai, Waraporn Temkaew, Thanyarat Khamproh

  851-866

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• The Role of Mr. Chuan Leekpai as Speaker of the National Assembly during the Year 2019-2023

  Kesinee Kongsong, Pat Lavankura

  867-882

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• Curriculum development guidelines for private aerodrome control officer at onshore heliport

  Nantiwat Chotiskul, Thanyarat Khamproh, Waraporn Temkaew

  883-896

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• Politics in Controlling the Policies of the National Water Resources Office 2018

  Bhuvarin Bhuritornjinda, Nithita Siripongtugsin, Nattapong Boonlue, Nipon Sohheng

  897-913

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• Causal Factors that Influence the Success of a Management System Beauty Clinics in Bangkok

  Virinya Lertphattanakit, Piyawadee Jindachote, Samanan Rattanasirivilai

  914-929

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• The Transition of Competency-Based Cabin Crew Training and Assessment Program

  Nachakul Chatranathakorn, Thanyarat Khamproh, Sathaporn Srisomwong

  930-951

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• Role of Network Partners to Promote Happy Working After Retirement for the Elderly

  Boonyanuch Viphoouparakhot, Hathairat Marpraneet , Cholvit Jearajit

  952-967

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• Development of integrated creative community to develop the economic foundations, and strong communities: A Case Study of Lipontai Community, Thalang District, Phuket Province

  Chalermphorn Worraphantakit, Ekkaphon Wongsaree, Phanwadee Kittiudomrat, Wanida Hancharoen, Kamonwan Kittiudomrat

  968-988

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• Factors Influencing Business Success of Processed Seafood Entrepreneurs in Bangkok and Surrounding Areas

  Yodphao Chirachaisri, Supattra Pranee

  989-1002

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• Strategic Leadership, Customer Behavior Learning, Management Innovation, and Organizational Adaptation Influencing the Success of Entrepreneurs in the Creative Industry, Visual Arts Sector, Fine Arts Field, NFT Digital Art in Thailand

  Raveewan Sangsureeponchai, Supatta Pranee, Tanapol Kortana, Bundit Pungnirund

  1003-1017

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• Successful Model of Convenience Store Franchise Business in Bangkok and the Surrounding Areas

  Tewit Prekpiti, Banlue KrueChotekul, George Samermit

  1018-1032

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• Patronage-Based System Politics of Local Government Organizations in Samut Prakan Province

  Walaiporn Banyaem, Suraphon Rajbhandaraks, Piyanus Ngernklay, Pakarang Chuenjit

  1033-1049

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• The Leading of Financial Investment Awareness among Generation Z in Indonesia

  Tuangporn Pinudom, Siwaporn Kunnapapdeelert, Passarin Phalitnonkiat, Aldrin Charis Rorong, Ezra Farrell Febriansyah

  1050-1065

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• Development of a Set of Guidelines for Creative Storytelling Tourism, Tha Sap Community, Yala Province

  Sakawrat Boonwanno

  1066-1085

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• Ground Service Providers Knowledge and Understanding to Safety Occurrence Reporting

  Jaruda Kaewpradub, Apirada Namsang, Waraporn Temkaew

  1086-1098

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• Development of Competitiveness of Condominium Real Estate Entrepreneurs in the Eastern Economic Corridor

  Thanakrit Chokworasup, Banlue KrueChotekul, Sawit Labmala

  1099-1111

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• Potential Development Model of Health and Beauty Industry Entrepreneurs for Export in Bangkok Metropolitan Area

  Damrongsak Kruakaew, Banlue KrueChotekul, Phawat Rujachan

  1112-1128

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• The Potential Development Model of Health Spa Business in Bangkok

  Tarakorn Tharathamrongrit, Uea-umporm Tipayatikumporn, Boonyada Nasomboon

  1129-1145

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• Program Development for Enhancing Leadership Skills in the Modern Age of Vocational Education College Administrators

  Muangmon Nethan, Chaiyuth Sirisuthi, Prayuth Chusorn

  1146-1161

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• Strategies for School Administration Base on Global Citizen under the Secondary Educational Service Area Office in the Northeastern Region

  Uthen Khantiyu, Sakdinaporn Nuntee , Susart Bangwiset

  1162-1178

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• Media Governance for Thai Television Broadcasting Guideline

  Supassorn Harnlamyuang, Chanida Jittaruttha

  1179-1203

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