Vol. 15 No. 2 (2025): April-June 2025

Research Articles

• Soft Power: Cultural heritage to promote ethnic tourism in Sa Kaeo Province

  Preechaya Rungwikrikarn, Warawut Kumpanuch, Keerachutr Wunchoay, Rangsan Lee-biaw

  477-493

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• Decentralization of Public Health to Local Administrative Organizations in the Case of Emerging Diseases for the Management of the Spread of the Coronavirus Disease 2019 (COVID-19) During 2020-2022

  Warakon Duangchit, Suraphon Rajbhandaraks, Suphachai Suphaphol, Chakkri ChaiPinit

  494-506

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• Quality Pharmacy, Innovation Management, Organizational Agility and Dynamic Capabilities on the Balanced Operating Performance of Quality Pharmacies in the Bangkok and Metropolitan Region

  Anage Ruampakdeekul, Tanapol kortana, Bundit Pungnirund, Chompoo Saisama

  507-521

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• Factors Influencing the Decision-Making in Selecting Suppliers of Raw Materials for Gems and Jewelry Industry in Thailand

  Napattsorn Rattanasakolpatt, Srochinee Siriwattana, Nattarikarn Kaewkorathr

  522-535

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• Business Strategies of Heavy Machinery Distributors in Thailand

  Chan Phornkhongwiwat, Pakkrada Kerdpratum

  536-553

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• Management of Community Identities and Development for the Upper South

  Sarut Janganan, Treenate Tantrakul

  554-567

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• Study on the Policy for Preventing the Illegal Import of Supercars, 2003-2022

  Wanwisa Narunat, Suphachai Suphaphol, Chakkri ChaiPinit, Kan Boonyakanchana

  568-580

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• Influence of Streamer Characteristics on Consumer Loyalty in E-Commerce Live Streaming Mediated by Consumer Trust and Consumer Satisfaction

  Li Hui, Busaya Vongchavalitkul, Ampol Navavongsathian

  581-602

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• Development of a Predictive Model for Tourist Behavior in Sports-Oriented Destinations: A Case Study of Buriram Marathon

  Chalat Ratchakitprakarn, Tanapol Kortana, Bundit Pungnirund, Chompoo Saisama, Sutthikarn Kongmee

  603-617

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• Study of Factors Affecting the Digital Divide in Thailand

  Aukkaradech Intolo, Prapon Sahapattana

  618-630

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• Service standards, government policies, management innovations, perceived value, and satisfaction that affect the promotion of loyalty in sustainable tourism in secondary cities in the northern provinces of Thailand

  Sukrit Wisessajja, Chompoo Saisema

  631-643

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• The Political in the Movement for Pushing Forward the Equal Marriage Policy, 2011-2024

  Natnida Jobsri, Suphachai Suphaphol , Pakawadee Suphunchitwana, Supitcha Punya

  644-657

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• Green Marketing, Green Product Innovation, Environmental Concern, Consumer Attitude, and Their Effect on Consumer Purchase Intention of Green Products in Thailand

  Ekasit Wongthepwanit, Tanapol Kornata, Bundit Pungnirund, Chompoo Saisama, Pachoke Lert-asavapatra

  658-671

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• Guidelines for Application of Artificial Intelligence to Internal Auditing of Listed Companies in The Stock Exchange of Thailand

  Sunanta Supapon, Kalyaporn Panmarerng

  672-683

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• Influence of Accounting Information System Quality Quality of Electronic Accounting Services and The Quality of Accounting Information That Effectiveness Accounting Practices and Growth of Smes in Thailand

  Phiraphat Manjit, Titaporn Sincharoonsak

  684-698

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• Inventory Management Using ABC Analysis for Construction Materials Distribution Company

  Amornrat Muenjitnoy, Wissawa Aunyawong

  699-713

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• Transforming Leadership in Small-sized Schools: The Role of Self-Reflection in Everyday School Administrator

  Pattiwat Ruayruen, Wanwisa Suebnusorn Klaijumlang, Sudarat Sarnsawang

  714-726

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• Development of Educational Administration Strategies to Enhance Students Competency in a New Normal Era, Welfare School Under The Special Education Bureau in The Norteastern Region

  Rawiporn Phupheksi, Suchat Bangwiset, Sakdinaporn Nuntee

  727-743

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• Development of An Online Metaverse Lesson Using Self-Directed Learning to Enhance Problem-Solving Ability

  Riana Wadtan

  744-757

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• The Employment Competency Model for Good Management of Dali University Graduates

  Xiru Li, Nuntiya Noichun

  758-766

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• Factors Affecting the Intention to Use Data-Driven Journalism of Thai Media Practitioners

  Sureewan Bootchanont, Warat Karuchit

  767-787

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• Common Factors Affecting the Defeat in the 2023 General Election of Local Political Dynasties in Chiang Mai, Chonburi, and Samut Prakan Provinces

  Natthawat Chiaobangyang

  788-798

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• Developing the Potential of the Tourism Industry and Business Tourism Formats in Thailand for Business Visitors from the People's Republic of China

  Jetwong Ketnima, Taksaya Sangayotin

  749-815

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• The Influence of Transformational Leadership and Work Motivation on Employee's Job Efficiency of an Automotive Factory in Leam Chabang Industrial Estate Chonburi Province

  Ongart Phuihanchart, Somboon Saraphat

  816-830

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• Entrepreneurial performance, Innovation platform, Integrated marketing communication and Customer value affect Toward purchasing decisions of restaurant franchising in Thailand

  Chattip Manmai, Tanapol Kortana, Bundit Pungnirund, Chompoo Saisama

  831-846

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• Antecedent and the Success of Professional Accountants in Bangkok

  Bunsak Aphichartanat, Tanapol Kornata, Bundit Pungnirund, Nattapong Techarattanased, Chompoo Saisama

  847-857

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• The Strategy of the Move Forward Party in the Four Upper Northern Provinces, 2023

  Thanawat Watthana

  858-867

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• A Model of Customer Loyalty for Gold Shops in the Bangkok Metropolitan Region

  Sedthawut Techachananan, Tanapol Kornata, Bundit Pungnirund, Chaithanaskorn Phawitpiriyakliti, Chompoo Saisama

  868-883

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• Financial Growth of Companies Listed in The Stock Exchange of Thailand

  Tirawut Youngsook, Matthima Krongten

  884-892

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• The Marketing mix factors that affect the decision to buy fighting fish of consumers in Bangkok

  Prakart Pawa Thongsawang, Thanakorn Pongphoo

  893-904

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• Factors Influencing the Enhancement of Community Waste Management Capacity in the Eastern Region

  Yingyong Rungfah, Tanapol kortana, Bundit Pungnirund, Chompoo Saisama, Waragorn Petchroong

  905-919

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• The Role of the Justice Fund in Assisting the Public in Criminal Cases Between 2006 and 2023

  Samart Jenchaijitwanich

  920-931

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• Safety Management Model Human Resource Management Strategic Working Environment and Management Innovations that affect the Work Efficiency of Employees in the Solar Cell Industry in Bangkok and Metropolitan Region

  Natthapong Toobangchang, Bundit Pungnirund

  932-947

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• The Reduction of Inequality in Accessing Health Services under Universal Health Coverage of the Elderly in Nonthaburi Province

  Pornthep Lomprom, Pathan Suvannamongkol, Chalermporn Yenyuak

  948-957

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• Public relations media design using marketing strategies for tourism promotion in Bo Tru Subdistrict, Ranot District, Songkhla Province

  Chotipong Bunyarit

  958-969

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• The production of sunn hemp paper for handicraft packaging: A case study of the Batik Rice Group in Nakhon Si Thammarat Province

  Amornrat Boonsawang

  970-981

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• Enhancing educational administration based on Taoist thought of higher vocational colleges in Hebei Province

  Yuyu Zhang, Thada Siththada, Xiaoting Wang

  982-1004

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• Development of Art Education Management Model in the Digital Era of Private Universities in Henan Province

  Xin Xu, Thada Siththada

  1005-1015

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• Continuous Professional Teacher Development Model in Yunnan Provincial Universities

  Yi Zhang, Thada Siththada, Suttipong Boonphadung

  1016-1032

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• Integrating Customer Feedback into Product Development for Enhanced Innovation

  Kai Zhao, Hui Guo, Suprawin Nachiangmai

  1033-1044

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• Development of Academic Leadership Model for School Administrators in Department of Education Bangkok Metropolitan Administration

  Thada Siththada

  1045-1058

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• The Implementation of Education Reform Policy: A Case Study of Active Learning of Schools in Pathumthani Province

  Apiramon Ourairat

  1059-1069

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• Development of online instructional materials for playing drums set to support the learning of critical twenty-first century skills

  Rungkiat Siriwongsuwan, Chatchawan Klomklom, Nattagon Pornparingkop, Chitsanupong Intarakaew

  1070-1078

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• Organizational Development Towards Quality Financial Reporting of State Enterprise in The Energy in Thailand

  sirirat sajjamano, Mattima Krongten

  1079-1086

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• Enhancing Financial Performance Towards Sustainable Market Value of Listed Companies in The Stock Exchange of Thailand

  Sroypet Lissani, Titaporn Sincharoonsak

  1087-1094

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• Investment Decisions of Companies Listed on The Stock Exchange of Thailand

  Suwannee Rungjaturong, Titaporn Sincharoonsak

  1095-1100

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• Tax Compliance for Corporate Income Tax Payment of Legal Entities in Thailand

  Suradej lekjaeng, Titaporn Sincharoonsak

  1101-1110

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• Development of A Balanced Scorecard Performance Assessment Model of Savings Cooperatives in Thailand

  Wanwanat Donkram, Phanthip Yangklan

  1111-1121

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