Vol. 15 No. 1 (2025): January - March 2025

View Vol. 15 No. 1 (2025): January - March 2025

Published: 2025-03-31

Research Articles

Development of Electric Vehicles Entrepreneurs Competitiveness

Papassara Samranlertrit

1-10
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Lifestyle and the Electric Guitar Purchasing Decision Making of Generation Y

Varunchai Roongsang, Petcharat Lovichakorntikul

11-23
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Organizational Commitment to Private University Lecturers in Bangkok Metropolitan Region

Krittapakhin Mingsopa, Piyaporn Chucheep, Chanakiat Samarnbutra

24-35
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Preparing for Senior Tourists: A Case Study of Phuket Province

Somjai Tungkoo, Chantip Chamdermpadejsuk, Kowit Promajuk, Phawat Rujachan

36-45
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Value adding r-PET Loincloth Tourism Product from Community Recycle Plastic to Enhance Carbon-Neutral Tourism of Nong Khao Subdistrict, Kanchanaburi

Donchida Wathinputthiporn, khewika sukiam

46-59
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Development of an Integrated Creative Community Innovator to develop the Economic Foundations; and Strong Communities: A Case Study of Lipontai Community, Thalang District, Phuket Province.

Ekkaphon Wongsaree, Chalermphorn Worraphantakit, Kamonwan Kittiudomrat, Phanwadee Kittiudomrat, Wanida Hancharoen

60-75
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Buddhism And Human Resource Management in Thailand

Sa-ard banchirdrit

76-89
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The Development of a Happiness Schools Model for Students with Disabilities, Mobility Impairments, or Health Concerns under the Office of Special Education Bureau

Phoungthong Sriwilai, Siriphong Saopayon, Sumalee Sungsri

90-108
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The Development of Strategic Leadership Model of Basic Educational Institutions Administrators in the Upper Central Provinces

Athipong Phetchsuth

109-120
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Application of Ideal State of Belief According to Astrology in Thai Politics

Phra Suwanmahaphuthaphibal (Ho Wanphirat), Suphachai Suphaphol, Chakkri Chaipinit, Kan Boonyakanchana

121-133
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Technology Acceptance Affecting Continuance Intention and Recommendation Intention towards Food Ordering Application Users in Thailand

Boonchai Wongpornchai, Chonlatis Darawong

134-153
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Guidelines for Adopting Mobile Devices by Tour Operators to Enhance Productivity and Loyalty of Free Independent Travelers in the Andaman Triangle provinces

Sirawit Sirirak, Nimit Soonsan, Montri Veerayangkul

154-171
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Study of the Latent Population to Allocate Appropriate Subsidies to Local Government Organizations in the case of the City Municipality

Chadin Rochananonda, Santhawut Tularak

172-191
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The Government’s Policy to Promote Alternative Tourism in the Eastern Region from 2001 to 2023

Kritsada Kitametanon, Suraphol Rajbhandaraks, Suphachai Suphaphol, Chakkri Chaipinit

198-210
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Policy of Community Organization along Premprachakorn Canal and Ladprao Canal through Collaborative Governance

Ketsunee Viwatthanapirak, Kriangchai Pungprawat, Nutthapong Boonlue, Nipol Sohheng

211-226
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Policy Proposals for Educational Quality Management in the New Normal Era Under the Secondary Educational Service Area Offices in the Northeastern Region

Prateepsaeng Polraksa

227-237
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The Development of Academic Participatory Administration Model of School to Excellent Under the Secondary Educational Service Area Office in the Northeastern Region

Nayada Kunprasit

238-250
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The Effect of Employee Training and Information Technology Adoption on Organizational Performance of Educational Organization in Heilongjiang Province, China: The Mediating Role of Task Orientation and Flexibility Capability

Xuesong Wang, Suraporn Onputtha, Chotima Jotikasthira

251-265
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Critical Success Factors for Equity in Educational Outcome of Middle Schools in Remote Areas of China

Wei Fu, Ganratchakan Lertamornsak

266-275
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Developing Prototypes of Processed Products from Banana and Their Packaging in Baan Ka Nom Thai, Rim Klong Nong Rahaeng Community, Klong Sam Wa District, Bangkok

Suphawadee Maleephandh

276-289
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Co-management Community Forest: in Kanchanaburi Province

Natnabhorn Chanruang, Chalermporn Yenyuak

290-299
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Principles of Public Administration through Confucius’s concepts

Pawich Udomratanachaiyakul, Chira Prateep

300-311
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Causal Factors of Generational Marketing for Social Media Affecting the Customer Engagement in Modern Retail Business

Varunya Nuesrichan, Ungul Laptaned, Sookkhasakon Valantagul

312-321
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Causal Factors of Real-Time Supply Chain Visibility Affecting Supply Chain Performance in Modern Retail Businesses

Matthanavee Pengmanee, Ungul Laptaned

322-332
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The Development of Transformational Leadership Enhancement Program in the 21st Century for Secondary School Administrators Under the Office of the Basic Education Commission in the Northeastern Region

Kunlatida Srikomen, Suchat Suchat, Sakdinaporn Nuntee

333-348
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An Innovative Management Model for the Development of Pedagogical Content Knowledge (PCK) for Teachers of Less Commonly Taught Languages (LCTLs) in Universities in Yunnan Province, China

Meijiao Shi, Chalermpol Tapsa

349-364
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Factors influencing the competitive advantage of OTOP product entrepreneurs in Ratchaburi Province

Pakpoom Punpimanmas

365-380
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Management for Muay Thai Gym in Andaman Provinces

Rangsan Ponsamak, Chalermkiat Wongvanichtavee, Pichat Musikapodok

381-392
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Relationship Between Tax Planning and Cash Flow Ratio of Company Listed in The Stock Exchange of Thailand

Phanthip Yangklan, Wattanapong Yodrach

391-405
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Corporate Culture, Innovative Technologies Management, Management Control, Influencing Corporate Performance of Manufacturing Plant in Thailand

Tanapol Kortana

406-414
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Public Administration of the Digital Era and Its Effects on the Development of Livable Cities

Vichit Suradinkura, Nalinee Suradinkura, Supakorn Suradinkura

415-433
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Transformational Leadership, Organizational Management, Innovative Creative Potential, and Technology Acceptance Influencing the Success of Slaughterhouse Management Innovation in Thailand

Punthanun Piputchote, Yananda Siraphatthada , Bundit Pungnirund

434-446
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Organization’s External Environment, Strategic Management, Innovation, and Organizational Management affect Success of Green Hotel Operations in Thailand

Nathishiney Tengtieng, Bundit Pungnirund

447-459
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Factors Influencing Customer Satisfaction in Local Coffee Shops in Dali, Yunnan Province

Zhao Yaping, Chalermpol Tapsai

460-476
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Academic Articles

Business English Skills Economic Achievement

Vichuda Lochaya, Pattira Juabkwamsuk, Sumanawika Klaiber, Mongkol Somkittkanon, Sopida Sereesuchat

192-197
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