Vol. 6 No. 1 (2566): มกราคม - มิถุนายน 2566

Articles

• Guidelines for promoting the perception of cultural tourism image in secondary cities of Thai tourists Chaiyaphum province

  Ramnarong Nilgumheang, Nantana Lapvisadchai

  1-13

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• Adapting soft power in tourism management in Thailand

  Sarunya Lertputtarak, Denis Samokhin

  14-23

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• Factors affecting the decision to study in the bachelor of business administration program hospitality industry management Kasetsart university Suphanburi campus establishment project

  Sasithorn Yatirattanakanya

  24-35

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• Attitude and perceived quality toward buying behavior of electronic generator users in Thailand by using product of type as a moderate factor

  Amphon Kinbuayaem, Thanyanan Boonyoo

  36-53

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• The adaptive marketing strategy of restaurant business in Bangkok under the circumstances of COVID-19

  Kittikorn Ruangkam

  54-65

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• Factors influence employee engagement in Map Ta Phut industrial estate

  Phatre Friestad, Pranee Seethipang, Teetut tresirichod

  66-80

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• The customer engagement construct in hospitality and tourism context : A systematic literature review

  Vatanyoo Rasmidatta, Rungarun Khasasin, Suppachai Murnpho, Tarika Srathongkham, Sumalee Ramanust, Surasak Boonprasit, Wut Amphan

  81-106

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• Comparative guideline on the implementation of the national strategy 2018-2037 by local government officials in the eastern special development zone (EEC)

  Nattawut Singtothong, Chanisara Kaewsawan, Jerasak Rattanawong

  107-116

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• Effects of collectivist orientation as a mediated variable between employees’ ethical leadership and employee voice toward psychological well-being of employees’ provincial employment office in the Western regions of Thailand

  Pruchya Jumnong, Thanyanan Boonyoo, Sumalee Ramanust

  117-132

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• Product cost and return on manufacturing processed banana chips of community enterprises processing agricultural products in Baan Doem Bang Sub-district, Doem Bang Nang Buat district, Suphan Buri province

  Sucharat Boonyoo, Chantana Wattanakanjana, Somjai Phaoduang, Parichart Khumruang, Suwanna Kaewsombat, Thanyanan Boonyoo

  133-145

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• The cooperation of communities public and private for prepare youths to enter into a career in the aviation business in the area of a new airport construction, Nakhonpathom, Province

  Kritsanapong Phuklang

  146-154

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• The causal factors of organizational performance : A case study of Kasikorn bank in Bangkok and Metropolitan region

  Thannarin Rungsinkunlawat, Wongladda Weerapaiboon

  155-169

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• Validation of crowding norms assessment tool for determination recreational carrying capacity in mountain tourist attractions

  Thanakrit Sangchoey, Thanawat Dokchan, Jittasak Putjorn, Tipsuda Putjorn, Supparat Sangchatkaew, Rachakorn Wachirasirodom, Janyawath Sutumma, Pit Jitpakdee, Apalai Suksamran, Kanokwan Kaewuthai, Hathairat Sawasdee, Kulwadee Kullapakphong

  170-186

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• Effect of marketing strategy and electronic word of mouth (eWOM) on customer engagement for Japanese specialty coffee brands in Bangkok

  Kittikhun Ninthuk, Surasit Udomthanavong

  187-197

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• The influence of Omotenashi, Customer expectation and likability popular culture toward repurchase to use Onsen in Bangkok

  Vitchaya Panaphon, Surasit Udomthanavong

  198-214

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• Competitive advantage model of business group plastic pigment and additive manufacturing in Thailand

  Yongyut Srisawat, Buraporn Kumboon, Suphatra Chantanasiri, Thananwarin Kositkanin

  215-224

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• Model of management success of medical business entrepreneurs in Thailand

  Rhamon Vasusuttikulkant, Buraporn Kumboon, Suchat prakthayanon, Thananwarin Kositkanin

  225-234

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• Model of human resource management style that affects the performance of cleaning service business employees in Thailand

  Jarungphun Chenyavanij, Buraporn Kumboon, Suchat praktayanon, Thananwarin Kositkanin

  235-245

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• Model management for the growth of cosmetic products business in Thailand

  Ranida Nokthaicharoen, Suchart Prakthayanon, Buraporn Kumboon, Sirachaya Karawek

  246-257

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• Internal control factors and operational factors affecting the efficiency of financial and accounting practitioners in The Army

  Chaiudom Kan–In, Upawadee Neungvanna

  258-271

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• Management migrant workers supply chain system manufacturing industry eastern economic corridor (EEC)

  Amareerat Promsakha Na Sakolnakorn, Sarunya Lertputtarak

  272-294

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• The success factors of beauty pageant : Thailand context

  Chalit Chiabphimai, Prisana Kumpusiri, Athip Jansuri

  295-306

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• The development of school model to be a sport venue according to the policy of the Ministry of education

  Anugul Rotwiwat, ศุภสิทธิ์ เลิศบัวสิน

  307-317

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• Learners’ perception of CLIL approach on an ESP textbook : English for tourist guides

  Amonrat Ratanawong, Suntharat Saeng-ngam, Nitikorn Rittikote

  318-329

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• Preparedness of mediators according to the dispute mediation Act B.E. 2562

  Phongpark Wannaso, Seksan Khruakham

  330-340

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• Factors affecting the decision to use the Food Delivery service on the ShopeeFood application of Gen Me consumers in Chonburi

  Saruta Jetsadaapichon, Pattida Ninsonthi, Prapassorn Pongduang, Khemmakorn Innongart, Nipa Niruttikul

  341-353

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• Expectations of employers on bachelor degree of political science students, Kasetsart University, Kamphaeng Saen campus

  Patchara Jaturakomol, Nattapat Rakwongwan, Pimtham Uafua, Phiraphot Pinthongdee

  354-363

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• Accepting Unmanned Aerial Vehicle (UAV) technology for transportation : Case study Thailand post company limited

  Chanmatha Sriraksa, Jakkapun Dumnernpun, Namphon Boonman, Sukanya Parachote, Thanapat Thongaram, Phatsawit Vaitayavijit

  364-377

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• From political contestation to ‘Witch Hunt Phenomenon’ in Thailand’s social networking era in 2013 - 2014

  Areeya Namsrichart, Yupaporn Tarungsri, Krist Weerakun

  378-390

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• The perspectives of the Thai Song Dam ethnic group towards external agencies that play a role in the development and promotion of ethnic identity : A case study of the Thai Song Dam ethnic group, Khao Yoi district, Phetchaburi province

  Oraphan Makphan, Paphatson Kawintui, Punyawee Inthongkham, Supanida Puangphaka, Pimtham Uafua

  391-402

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• Behavior and motivation of Thai tourists at Bangsaen Beach, Sansuk subdistrict, Mueang Chon Buri district Chonburi province

  Chanya Inprasit, Piyapak Bhumibhamorn, Wassaraporn Lanil, Prangchay Paratkajariya, Nitiphum Soysoongnern, Nawat Uthenratana

  403-418

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• Cabin safety awareness : Knowledge, attitude and behavior of airline passengers

  Maytinee Vongtharawat

  419-436

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• The adoption of MWA onMobile application system of metropolitan waterworks authority

  Sanya Borisut

  437-454

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