Vol. 5 No. 1 (2565): มกราคม - มิถุนายน 2565

Articles

• Factors affecting work happiness of production employees a case study : Food and beverage product company

  Angkana Thananupappun, Damrong Thavorn, Thanchanok Wijid

  1-11

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• Behavior following on travel facebook fanpage of Generation Z tourist

  Nimit Soonsan, Suphattra Sangthong, Bongkodrat Piamsirikamol, Kanyapat Pattanapokinsakul

  12-26

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• Factors influencing the demand of online travel media usage of silver generation in Bangkok

  Dultadej Saenwiset, Kanokkarn Kaewnuch

  27-44

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• Influence of technology acceptance and trust on the intention in using QR code payment system of consumers in Bangkok

  Sucharat Boonyoo, Chujai Suphaphattharaphisan, Kanokorn Boonmakerd, Somjai Boonthanon, Thanyanan Boonyoo

  45-56

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• Guidelines for apply the good governance principles to management of stone for the construction industry of Thailand to sustainable development

  Bhoonyaphat Atsawasirisook, Chanisara Kaewsawan

  57-68

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• Effects of the trust as mediated variables between service quality and intention to use financial service of SME bank users in Ratchaburi province

  Sucharat Boonyoo, Thanatip Puapornpong, Chantana Wattanakanjana, Patipon Sangdit, Natrnapa Kaewkeaw

  69-79

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• Strategies for community tourism image building

  Siripat Chodchuang, Luliya Teeratansirikool, Yanisa Wasuthep, Nasuda Boonchan, Thinnaphat Kopraphatphong

  80-95

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• Focus group discussion : Qualitative data collection technique

  Mutita Eamtip

  96-104

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• Defect reduction with 8 muda concepts in the throttle valve manufacturing of ABC company

  Nont Sahaya, Sathien Anusaen

  105-122

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• Survey on tourist services, problems, and obstacles for enhancing the tourism in Nong Mon market

  Kodchaporn Norramad, Sirinya Wiroonrath, Phirin Thongpab

  123-134

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• A study of gastronomy tourism management circumstance at Phuket Old Town in Phuket province, Thailand

  Peravich Singkhala, Athip Jansuri

  135-153

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• Disclosure of key audit matters with cumulative abnormal return : Case study of companies listed on the stock exchange of Thailand (SETHD)

  Nantawat Panyayodtanakorn, Tarika Yamkamang

  154-167

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• Digital social responsibility and customer engagement influencing brand loyalty : A case study of electronic industry

  Orapit Promket, Sarun Anujitanan, Sopita Chantaburi, Jaruwan Chaemchuen, Sunaek Yodgrapaotong, Nipa Niruttikul

  168-181

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• Tourism decision of tourists towards physical characteristics of natural tourist attractions, Bangsaen Beach, Chonburi Province

  Chanisara Kaewsawan

  182-194

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• Work-Life balance and the effect from workplace social support factors of the employees in petrochemical plants in XYZ public company limited group

  Anan Kliangkaew, Nipa Niruttikul

  195-212

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• The development of Kanchanaburi province’s folktale series sets to enhance reading comprehension skills of primary 6 students

  Nattanich Chinnapat, Chitnarong Lamsam-ang

  213-228

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• Determinants affecting the behavior to become new agricultural entrepreneurs in Thailand

  Chompunoot Duangjan, Surin Chumkaew, Kawalin Suwannasin, Nichamon Khankleaw, Rotjana Sansri, Suppawut Sae-Kow, Anantaya Noochaikaew

  229-241

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• Encourage community enterprises through the development of accounting systems for sustainability

  Tipawan Ledtichai, Nantawat Panyayodtanakorn

  242-251

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• Factors affecting farmers' acceptance of natural enemy products in Chiang Mai province

  Montri Singhavara, Ratchaneeya Bangmek, Samaporn Saengyot, Kamoltip Panyasit, Suradet Chaimongkol, Somchai Arayapitaya, Phunchit Pinthadit

  252-262

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• Factors affecting First-year student happy learning, faculty of management science, Pibulsongkram Rajabhat University

  Boonlada Kunavetchakij

  263-273

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• The causal relationship between total quality management and total quality environmental quality management influences corporate sustainability performance of the manufacturing industry in Thailand

  Pikun Thaworn, Nirote Sinnarong, Katesuda Sitthisatikul, Chaiyot Sumritsakun

  274-282

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• Factors attracting arab patients to travel for medical services in Thailand

  Sarunya Lertputtarak, Jammaree Thongra-ar, Denis Samokhin

  283-305

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• Lessons learned on Pre-service teachers’ english camp management through experiential learning

  Jiraporn Kakaew, Suphinya Panyasi

  306-325

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• A study User-generated content of content creation and creation model on social media in tourism

  Patcha Mahithithammatorn, Athip Jansuri

  326-344

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• PDB marketing strategy of bamboo shoots and vegetables for members of Khuan Niang agricultural cooperative limited, Khuan Niang district, Songkhla province

  Kulwadee Lim-u-sanno, Pansamon Bussabong, Banpot Wiroonrath

  345-360

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• Predictive marketing strategies affect repurchase Decision-making of pharmacy in Nakhon Pathom province

  Warinthip Kumlangphaet

  361-373

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• Application of tecnomatix plant simulation to improve the quality inspection process

  Rungroj Chiangthong, Teetut Tresirichod, Krisada Chienwattanasook

  374-386

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• Curriculum development for human competency of service process innovation in 4-5 stars hotels managed by Thai owners

  Noppon Sowanna, Sarunya Lertputtarak

  387-410

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• The model for the driving and the expansion of the vocational project to provide craftsman through the approach of Phradabos School

  Wittawat Panjamawat

  411-428

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• Guidelines for the development of community products for export case study thai silk product of Baan Suksamranin Sa Kaeo province

  Atchima Supachariyawat

  429-444

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• Travel selection of Thai tourists during the Covid-19 pandemic

  Danupon Sangnak, Aunchistha Poo-Udom, Chananyoo Tintabura, Apinya Supich, Kanjanapa Intarajak, Theerapong Kongduang Kongduang, Peeraphon Suksumran, Warisara Wongsanit, Arthitaya Thongseeda, Warinphon Chartsuwanwatthana, Nuntita Meetun

  445-460

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• The moderating effects of mobile shopping platform quality on the relationship among perceived usefulness, Ease of use and use attitude

  Danupon Sangnak, Aunchistha Poo-Udom, Chananyoo Tintabura, Apinya Supich, Kanjanapa Intarajak, Theerapong Kongduang

  461-478

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