Vol. 6 No. 2 (2566): ๋ีJuly-December

Articles

• Factors affect effieiency for performance of employees in Amphawa subdistrict municipality

  Angkana Thananupappun, Damrong Thavorn; Kulisara Dabsork

  1-13

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• Research and development of educational tourism activities and facilities for youth tourists in Kasetsart University Kamphaeng Saen campus

  Panchamaphorn Tamnanwan, Maytinee Vongtharawat

  14-27

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• The effect of using a guidance activities to develop a resilience of the older persons in 3th age university, Chiang-Rai province

  Kaochanuk Suwan, Nitipat Mekkhachorn, Laddawan Na Ranong

  28-39

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• The development of grade 6 students’ Analytical thinking ability on surrounding geography using Phenomenon-based learning together with flipped classroom concept

  Chayanat Nawut, Kanlaya Tienwong, Manasanan Namsomboon, Saranya Chanchusakun

  40-55

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• A development of the learning management model using a combination of constructivism learning innovation and professional learning community (PLC) Process in order to promote competencies of learners in Tessaban 5 School (Kradadthaianukror)

  Sakuna Punthong

  56-69

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• Perception of brand equity and granted service experience in staying at the SHA Extra Plus certified hotels in Chonburi

  Tanapakorn Tuntiwaranuruk, Chalermkiart Feongkeaw

  70-84

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• The effect of intramural sports participation on sense of belonging among university students

  Yang WANG, Nuttawut Phonsri

  85-102

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• Service innovation and product innovation development on consumer behavior of Huaniu apples in Northwest China

  Yuxin Wang, Chaithanaskorn Phawitpiriyakliti, Sid Terason

  103-116

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• 3Cs marketing strategy to increase repeat service in modern families from the Golden Jubilee museum of agriculture office (Public Organization)

  Thnchanok Kedmanee, Krisada Chienwattanasook

  117-128

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• Service marketing mix factors influencing the decision of consumers living in Bangkok and the metropolitan region to use Ture coffee shops' service

  Krisada Chienwattanasook, Wanvicechanee Tanoamchard

  129-142

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• Human resource management in the coffee shop franchise business cases study Siam Oil Product Co., Ltd.

  Teetut Tresirichod, Padet Amonsak, Zait Pattanamas, Phatthira Satitpakeekul

  143-159

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• The influence of cash flows on profitability ratios and market capitalization of listed companies in the stock exchange of Thailand

  Nichapat Pandee, Chutimon Mongkolsiri, Napassorn Panlob, Phattharitchaya Rujeepatanasunthon, Worarat Chupan, Nura Samae, Ketsinee Tang-an

  160-174

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• Noodles of Sukhothai in One’s memory

  Preecha Tangsukeesiri, Napat Samranrat, Hongsakul Mesnukul

  175-185

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• Factors affecting language efficiency of tour guides in Bangkok areas by using knowledge factor as a mediated factor

  Thanyaporn Kamsook, Thanyanan Boonyoo

  186-201

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• The relationship between of environment, Social, Governance (ESG) and the firm value of companies listed on the stock exchange of Thailand

  Chayanada Chawawit, Phawat Bunyathanasiri, Siriwan Chatusatthaporn, Suranchana Wongprasert, Suphansa Phikunthong, Tarika Yamkamang

  202-221

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• Leadership styles and work environment towards Job performance of employees in a Chemical import company in the Bangkok area

  Wittawas Wicheetthagoon, Thanyanan Boonyoo

  222-236

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• The influence of corporate governance scores on stock prices and profitability of listed companies on the stock exchange of Thailand

  Aparat Kanchanadee, Yanisa Hassanan, Chonthicha Sararam, Lannicha Wannasetdecho, Nanthawat Panyayotthanakorn

  237-253

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• Structural effects of lifestyle, Product variety, Customer satisfaction towards purchase decisions of Bangkok citizens: A case study of consuming Chinese product imports

  Orasri Jaiaree, Thanyanan Boonyoo

  254-270

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• Marketing communication of small and medium enterprises (SME) entrepreneurs in Kanchanaburi province

  Suphalak Chintrakan , Kanpitcha Roungreung, Patcharamet Assawaratthanakul

  271-290

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• Attitudes and satisfaction of tourists visiting Wat Tako Phra Nakhon Si Ayutthaya province

  Siriluk Pichainarongk, Tranakjit Thongmee, Khemiga Girskaew, Thornlinyar Ratubunkrai, Waraporn Auayporn

  291-306

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• Causal relationship of internal factors, External factors, Web Pages/Bloggers, and interest to travel

  Prinnaporn Bunrangsee, Chanmatha Sriraksa

  307-329

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• The study of the behavior of tourists in the new era with the use of transportation services within Chatuchak district, Bangkok

  Siriluk Pichainarongk, Kanet Pakdeepak, Pimporn Srirungraung, Natthanan Khwansiri, Thanyathip Chatraksa

  330-344

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• Operation of social capital in driving community enterprises, Community-based tourism group

  Supanida Puangphaka, Dhachakorn Thitiluck

  345-365

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• Investigating identities of Surat Thani’s Chak Phra Chak Phum tradition for cultural tourism management

  Ratnisa Rattanakun, Sutira Chairaksa Ngernthaworn

  366-381

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• The influence of Japanese service “Omotenashi” and brand trust affecting the decision making to use express shipping service in Bangkok

  Wiranya Patumsai, Surasit Udomthanavong

  382-399

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• Marketing factors of the new style of tourism, "Glamping" style

  Amornthep Srisuk, Danupon Sangnak, Aunchistha Poo-Udom, Apinya Supich, Tiwawan Srisawat

  400-420

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• Factors in choosing to work with multinational companies Generation Z

  Chanunchida Jongprasopchokchai, Aunchistha Poo-Udom, Danupon Sangnak, Apinya Supich, Tiwawan Srisawat

  421-440

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• The causal relation between attitude and behavior of affecting work effectiveness of employees in the Bangkok metropolitan area

  Sanya Borisut

  441-456

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• The guideline of religious tourism activities arrangement facilitating Thai tourists’ behavior in a new normal

  Aiyarat Setthakorawat, Wasida Bunyanmethaporn, Puriwaj Dachum

  457-477

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• Marketing mix factors of local coffee shop customers in secondary city areas for service development: A case study of Ang Thong province

  Suwimol Chanthothai, Theerapong Kongduang, Nutjanard Narin, Clement Robles Bana

  478-495

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• Confidence model, Transformational leadership of executives, And Service marketing strategy affecting the image perception of insurance brokerage business

  Paanwat Kuramapirak, Sirachaya Karaweak, Suchat Prakthayanon, Thananwarin Kositkanin

  496-507

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